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The Novel Food market is a sector of the food industry that focuses on the development and production of new food products. It is a rapidly growing sector, driven by consumer demand for healthier and more sustainable food options. Novel Foods are defined as food products that have not been traditionally consumed in the EU, and must be approved by the European Commission before they can be sold.
Food safety is a key concern in the Novel Food market, as new products must meet stringent safety standards before they can be approved for sale. Companies in the Novel Food market must ensure that their products are safe for human consumption, and must adhere to the relevant regulations and guidelines.
Companies in the Novel Food market include Beyond Meat, Impossible Foods, and Just, Inc. These companies are leading the way in the development of plant-based meat alternatives, as well as other novel food products. Show Less Read more