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Online Public Relations (PR) is a form of marketing that uses digital channels to promote a brand, product, or service. It is a subset of online advertising, which is the use of digital channels to promote a brand, product, or service. Online PR is used to build relationships with customers, increase brand awareness, and create a positive image for the company. It involves creating content such as press releases, blog posts, and social media posts to reach target audiences.
Online PR also involves engaging with customers through social media, responding to customer inquiries, and monitoring online conversations about the brand. It is an important part of any online advertising strategy, as it helps to build trust and loyalty with customers.
Some companies in the Online PR market include Weber Shandwick, Edelman, FleishmanHillard, Ketchum, and Ogilvy. Show Less Read more
