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Opinion Polls are a form of market research used by advertisers and marketers to gain insight into consumer attitudes and behaviors. Opinion polls are typically conducted through surveys, interviews, or focus groups, and the results are used to inform marketing strategies and campaigns. Opinion polls can be used to measure public opinion on a variety of topics, such as product preferences, brand loyalty, and consumer trends. They can also be used to gauge the effectiveness of advertising campaigns and to identify potential areas of improvement.
Opinion polls are an important tool for advertisers and marketers, as they provide valuable insights into consumer attitudes and behaviors. By understanding consumer sentiment, advertisers and marketers can better tailor their campaigns to meet the needs of their target audience.
Some companies in the Opinion Poll market include Ipsos, Nielsen, Gallup, and YouGov. Show Less Read more