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Opportunity cost is an economic concept that refers to the cost of an alternative that must be forgone in order to pursue a certain action. It is the cost of the next best alternative that is not chosen. Opportunity cost is a key concept in economics and is used to compare the cost of different options. It is the difference between the benefit of the chosen option and the benefit of the forgone option. Opportunity cost is an important factor in decision-making, as it helps to determine the most efficient use of resources. It is also used to measure the cost of capital, as it takes into account the cost of the alternative investments that could have been made. The opportunity cost market is a market where investors can buy and sell assets based on their opportunity cost. This market allows investors to make decisions based on the cost of the alternative investments that could have been made. Some companies in the opportunity cost market include BlackRock, Vanguard, Fidelity, and Charles Schwab. These companies provide investors with the tools and resources to make informed decisions about their investments. Show Less Read more