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Pay Per Click (PPC) is a form of online advertising in which advertisers pay a fee each time their ad is clicked. It is a way of buying visits to a website, rather than attempting to “earn” those visits organically. PPC is used to target specific audiences and can be used to drive traffic to a website, increase brand awareness, and generate leads.
PPC campaigns are typically managed through an online advertising platform, such as Google Ads, Microsoft Advertising, or Facebook Ads. These platforms allow advertisers to create ads, set budgets, and track performance. Advertisers can also use these platforms to target specific audiences, such as those based on location, age, gender, and interests.
Some of the companies in the PPC market include Google Ads, Microsoft Advertising, Facebook Ads, Yahoo Ads, and LinkedIn Ads. Show Less Read more
