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In the food and beverage industry, the plant-based snacks market represents a segment that caters to consumer demand for snacks derived from plant sources. This market has seen considerable growth due to the changing consumer preferences towards healthier eating habits and the rise in dietary restrictions such as veganism and lactose intolerance. Plant-based snacks are often marketed as sustainable and ethical alternatives to traditional snacks that include animal-derived ingredients. The diverse offerings within this segment range from fruit and vegetable snacks, nuts and seeds, meat alternatives like jerky made from soy or mushrooms, to dairy-free yogurts and cheeses, as well as an array of snack bars made with plant proteins.
The products in this category emphasize clean labeling, non-GMO ingredients, and often highlight the absence of artificial additives and preservatives. Consumers gravitating towards these products are typically seeking snacks that align with whole-food diets, are environmentally conscious, and are animal welfare proponents. The development of this market is also driven by innovative production techniques that enhance taste and texture, making plant-based snacks increasingly competitive with conventional snack options.
Several companies have become prominent in the plant-based snacks market. Beyond Meat and Impossible Foods are known for their plant-based meat snacks, while HIPPEAS and Beanitos have gained popularity with their plant-based puffed snacks and chips. Nut butter companies like Justin's offer an array of snacking options, and Larabar is well-known for its fruit and nut bars. KIND Snacks focuses on producing wholesome snack bars with ingredients that consumers can see and Show Less Read more