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The Point of Purchase Signage market is a subset of Direct Marketing, which focuses on the use of signage to promote products and services. Point of Purchase Signage is used to draw attention to products and services, and to encourage customers to make a purchase. It is typically used in retail stores, restaurants, and other places where customers are likely to make a purchase. Point of Purchase Signage can be used to promote a specific product or service, or to create a general atmosphere of excitement and anticipation. It can also be used to inform customers about special offers, discounts, and other promotions. Companies in the Point of Purchase Signage market include Signarama, FASTSIGNS, Signs Now, and Image360. These companies specialize in creating custom signage for businesses, and offer a variety of services such as design, printing, installation, and maintenance. Show Less Read more