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The policyholder market in insurance refers to the individuals and organizations that purchase insurance policies from insurance companies. These policyholders are typically individuals, businesses, or government entities that are seeking to protect themselves from financial losses due to unforeseen events. Insurance policies can cover a wide range of risks, including property damage, liability, and health care costs. Insurance companies typically assess the risk of a policyholder and set premiums accordingly. Policyholders can also purchase additional coverage to protect against more specific risks. Insurance companies also offer incentives to policyholders, such as discounts for bundling policies or for having a good driving record. Some of the major companies in the policyholder market include Allstate, State Farm, Geico, Progressive, and USAA. Show Less Read more