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Political advertising is a form of advertising used to influence public opinion and sway voters in an election. It is used by political parties, candidates, and interest groups to promote their views and policies. Political advertising is often used to target specific demographics and to create a positive or negative image of a candidate or party. It is also used to inform voters about the issues and to encourage them to vote.
Political advertising is a highly regulated form of advertising, with laws and regulations in place to ensure fairness and accuracy. Political advertising is also subject to the same rules and regulations as other forms of advertising, such as truth in advertising laws.
Political advertising is a growing market, with campaigns spending millions of dollars on advertising each election cycle. It is an important part of the political process, as it helps to inform voters and shape public opinion.
Some companies in the political advertising market include NGP VAN, Aristotle, and TargetSmart. Show Less Read more
