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The Press Conference market is a subset of the Public Relations industry. It involves the coordination and execution of events where a company or organization can present their message to the public. This typically includes the selection of a venue, the invitation of media representatives, and the preparation of materials such as press releases and presentations. The goal of a press conference is to generate positive publicity and to build relationships with the media. Press conferences are often used to announce new products, services, or initiatives, as well as to respond to crises or controversies. They can also be used to provide updates on ongoing projects or to introduce new personnel. Companies in the Press Conference market include PR firms, event planners, media relations specialists, and other professionals who specialize in public relations. Examples include Edelman, Weber Shandwick, FleishmanHillard, Ketchum, and Hill+Knowlton Strategies. Show Less Read more