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Private Label Cards are bank cards that are issued by a financial institution, but are branded with the name of a retailer or merchant. These cards are typically used to make purchases at the merchant's store, and may offer rewards or discounts for using the card. Private Label Cards are different from traditional bank cards, as they are not associated with a major payment network such as Visa or Mastercard. Instead, the merchant's own payment network is used to process the transactions.
Private Label Cards are becoming increasingly popular, as they offer customers more convenience and flexibility when making purchases. They also provide merchants with an additional source of revenue, as they can charge fees for using the card. Additionally, Private Label Cards can help merchants build loyalty with their customers, as they can offer exclusive rewards and discounts.
Some companies in the Private Label Cards market include Synchrony Financial, Capital One, and TD Bank. Show Less Read more