Private label products are those sold by supermarkets under their own brand name. These products are typically cheaper than those of national brands, and are often of comparable quality. Private label products are typically developed and produced by third-party manufacturers, and are then sold exclusively by the supermarket. Supermarkets may also produce their own private label products, such as store-brand milk or bread.
Private label products are becoming increasingly popular among consumers, as they offer a cost-effective alternative to national brands. Supermarkets are also able to differentiate their offerings by creating unique private label products. This can help them to stand out from competitors and attract more customers.
Some companies in the private label market include Aldi, Lidl, Tesco, Sainsbury's, Asda, and Morrisons. Show Less Read more
