Programmatic Advertising is a form of digital advertising that uses automated technology to purchase and place ads. It is a form of E-Commerce that allows advertisers to purchase digital advertising space in real-time, using data-driven algorithms to target specific audiences. Programmatic Advertising is used to increase the efficiency and effectiveness of digital ad campaigns, as it allows for more precise targeting and better optimization of ad spend. It also allows for more accurate measurement of ad performance, as well as the ability to quickly adjust campaigns in response to changing market conditions. Some of the major players in the Programmatic Advertising market include Google Ads, Amazon Advertising, The Trade Desk, AppNexus, MediaMath, and Adobe Advertising Cloud. Show Less Read more
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