Results for tag: "Programmatic Display"

The Programmatic Display market is a subset of the Online Advertising industry. It is a technology-driven approach to buying and selling digital display advertising, allowing for automated, real-time bidding and placement of ads. Programmatic Display is a cost-effective way to reach target audiences, as it allows for precise targeting and optimization of campaigns. It also enables advertisers to access a wide range of inventory, including premium and non-premium placements. Programmatic Display is a rapidly growing market, with many companies offering services such as demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges. Examples of companies in the Programmatic Display market include The Trade Desk, AppNexus, MediaMath, Google Ads, and Amazon Advertising. Show Less Read more