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Recruitment Marketing is a subset of Personnel and Human Resources that focuses on the marketing of job opportunities to potential candidates. It involves the use of various strategies and tactics to attract and engage job seekers, such as advertising, content marketing, employer branding, and social media. Recruitment Marketing also includes the use of analytics to measure the effectiveness of campaigns and to identify the best sources of talent.
Recruitment Marketing is an important part of the hiring process, as it helps employers to reach a larger pool of potential candidates and to create a positive image of the company. It also helps to ensure that the right candidates are hired for the right positions.
Some companies in the Recruitment Marketing market include Jobvite, Lever, SmashFly, Talemetry, and Workable. Show Less Read more