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             The Rich Communications Suite (RCS) is a set of communication protocols that enable the delivery of enhanced messaging, voice, and video services over IP networks. It is an evolution of the traditional SMS and MMS messaging services, and is designed to provide a more interactive and engaging experience for users. RCS is often used in conjunction with VoIP and videoconferencing services, allowing users to make voice and video calls, share files, and collaborate in real-time.
RCS is becoming    increasingly popular as a way to improve customer service and engagement, as well as to facilitate collaboration between remote teams. It is also being used to enable new services such as mobile payments, location-based services, and interactive advertising.
Some of the companies in the RCS market include Google, Microsoft, Cisco, AT&T, Orange, and Deutsche Telekom. Show Less   Read more