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Rolling resistance is a measure of the energy required to move a tire across a surface. It is an important factor in the design of automotive tires, as it affects the fuel efficiency of a vehicle. Rolling resistance is caused by the deformation of the tire as it rolls, as well as the friction between the tire and the road surface. The amount of rolling resistance is affected by the tire's construction, tread pattern, and inflation pressure. Tire manufacturers have developed a variety of technologies to reduce rolling resistance, such as low-rolling-resistance tires, which are designed to reduce the amount of energy required to move the tire. These tires are typically made from special rubber compounds and feature tread patterns that reduce the amount of energy lost to deformation. The rolling resistance market is an important part of the automotive tire industry, as it affects the fuel efficiency of vehicles. Tire manufacturers are constantly developing new technologies to reduce rolling resistance and improve fuel efficiency. Some companies in the rolling resistance market include Bridgestone, Michelin, Goodyear, Continental, Pirelli, and Yokohama. Show Less Read more