- Database
- January 2019
China
From €1673EUR$1,740USD£1,435GBP
- Database
- January 2019
China
From €1506EUR$1,566USD£1,292GBP
- Database
- January 2019
China
From €1683EUR$1,750USD£1,444GBP
The rural household market is composed of households living in rural areas, typically outside of major metropolitan areas. These households are typically characterized by lower incomes, lower educational attainment, and a higher proportion of elderly and minority populations. Rural households are often more reliant on agriculture and natural resources for their livelihoods, and are more likely to be affected by environmental and economic changes.
Rural households are often underserved by traditional retail and service providers, leading to a lack of access to goods and services. This has led to the emergence of companies that specialize in providing services to rural households, such as online grocery delivery, telemedicine, and financial services. Examples of companies in this market include Instacart, Teladoc, and Chime. Show Less Read more