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Specialty crops are crops that are grown for their unique characteristics, such as flavor, texture, color, or nutritional value. These crops are typically grown on a smaller scale than traditional crops, and are often more labor-intensive. Specialty crops are often grown for direct-to-consumer sales, such as farmers' markets, or for processing into value-added products. The specialty crop market is an important part of the overall crop farming industry. Specialty crops are often grown in areas where traditional crops are not suitable, and can provide an important source of income for farmers. Specialty crops can also provide a unique product for consumers, as well as a way to diversify a farm's income. Some companies in the specialty crop market include Driscoll's, a berry producer; Grimmway Farms, a carrot producer; and Dole, a producer of a variety of fruits and vegetables. Other companies in the market include Sun-Maid, a raisin producer; and Chiquita, a banana producer. Show Less Read more