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Stevia beverages are part of the broader sugar and sweeteners market, which encompasses a variety of products utilized for their ability to impart sweetness to foods and drinks. The market is segmented into natural and artificial sweeteners, with stevia falling into the former category as a plant-based sweetener. Extracted from the leaves of the Stevia rebaudiana plant, steviol glycosides are the sweetening compounds found in stevia, known for having negligible calorie content. Stevia's introduction into the market provided an alternative for consumers seeking to reduce sugar intake without sacrificing sweetness. It caters particularly to those with dietary restrictions, such as diabetics, and those mindful of calorie consumption. Stevia beverages range from soft drinks to flavored waters and energy drinks. They are often marketed as 'sugar-free' or 'zero-calorie' options. Consumer demand for natural sweeteners, paired with an increasing focus on health and wellness, has influenced the adoption of stevia in beverage formulations by manufacturers seeking to offer lower-calorie products without artificial sweeteners.
Prominent companies in the stevia beverages market include The Coca-Cola Company, which offers stevia-sweetened versions of its iconic drinks, and PepsiCo, with its line of reduced-sugar drinks using stevia. Other key players are Zevia, which produces a variety of zero-calorie, stevia-sweetened sodas, and Suntory, a beverage conglomerate that has incorporated stevia in some of its Show Less Read more