Results for tag: "Strategic Account Management"

Strategic Account Management (SAM) is a specialized form of account management within the advertising and marketing industry. It involves the development of long-term relationships between a company and its customers, with the aim of increasing customer loyalty and satisfaction. SAM typically involves the use of data-driven insights to identify customer needs and develop tailored solutions. It also involves the use of customer feedback to inform product and service development. SAM is a key component of customer relationship management (CRM) and is often used to drive customer loyalty and retention. SAM is a growing market, with many companies offering services to help businesses develop and maintain relationships with their customers. Examples of companies in the SAM market include Salesforce, Oracle, Adobe, and Microsoft. Show Less Read more