The Tag Management System (TMS) market is a subset of the larger Data Analytics market. It is a software solution that enables organizations to manage and deploy website tags, which are snippets of code used to collect data from websites and mobile applications. TMS solutions provide a centralized platform for managing tags, allowing organizations to quickly and easily deploy, update, and remove tags from their websites and mobile applications. This helps organizations to better understand their customers and optimize their digital experiences. TMS solutions also provide organizations with the ability to manage their data privacy and compliance requirements. By providing a centralized platform for managing tags, organizations can ensure that their data collection practices are compliant with applicable laws and regulations. Some companies in the TMS market include Adobe, Google, Tealium, Ensighten, and Signal. Show Less Read more
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