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Viral marketing is a form of advertising and marketing that uses existing social networks to promote a product or service. It is a type of word-of-mouth marketing that relies on the sharing of content by users to spread a message. This content can be in the form of videos, images, text, or other media. The goal of viral marketing is to create a buzz around a product or service, and to increase brand awareness and engagement.
Viral marketing campaigns often use incentives such as discounts, rewards, or exclusive content to encourage users to share the content. This can help to increase the reach of the message and create a larger audience for the product or service.
Some companies in the viral marketing market include Buzzfeed, Upworthy, and Viral Nation. Show Less Read more