Voice of Customer (VoC) is a term used to describe the feedback and insights that customers provide about their experiences with a product or service. It is a key component of Internet and E-Commerce, as it allows companies to better understand their customers and tailor their offerings to meet their needs. VoC data can be collected through surveys, interviews, focus groups, and other methods. This data can then be used to inform product development, marketing, customer service, and other areas of the business. VoC is an important tool for companies to stay competitive in the digital age. By understanding customer needs and preferences, companies can create better experiences and build loyalty. Companies in the VoC market include Qualtrics, SurveyMonkey, Medallia, and Confirmit. Show Less Read more
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