The Web Banner market is a subset of the Online Advertising industry. It involves the placement of graphical advertisements on websites, typically in the form of a banner or other graphical element. These banners are typically used to promote products or services, and are often used in conjunction with other forms of online advertising such as search engine optimization and social media marketing. Web banners are typically sold on a cost-per-click (CPC) or cost-per-impression (CPM) basis, and are often targeted to specific audiences based on demographic or geographic criteria. They are also often used to drive traffic to a website or landing page, and can be used to measure the effectiveness of an online advertising campaign. Some of the major players in the Web Banner market include Google Ads, Microsoft Advertising, Yahoo! Advertising, and Facebook Ads. Other companies in the market include AOL Advertising, Amazon Advertising, and LinkedIn Ads. Show Less Read more
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