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Results for tag: "Word Of Mouth Marketing"

Marketing Research. Edition No. 13 - Product Thumbnail Image

Marketing Research. Edition No. 13

  • Book
  • August 2020
  • 768 Pages
  • 2 Results (Page 1 of 1)
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Word of Mouth Marketing (WOMM) is a form of advertising and marketing that relies on the power of personal recommendations from satisfied customers to promote a product or service. WOMM is based on the idea that people are more likely to trust the opinion of someone they know than a traditional advertisement. WOMM is often used to build brand awareness and loyalty, as well as to increase sales. WOMM is typically used in combination with other forms of advertising and marketing, such as digital marketing, social media, and traditional media. It is also used to create a positive brand image and to build relationships with customers. WOMM can be used to target specific audiences, such as influencers, and to create a sense of community around a brand. Some companies in the Word of Mouth Marketing market include BuzzSumo, Influitive, ReferralCandy, and Referral Rock. Show Less Read more