Artificial Intelligence (AI) Based Personalization Global Market Report 2024

The artificial intelligence (AI) based personalization market size has grown strongly in recent years. It will grow from $472.15 billion in 2023 to $498.22 billion in 2024 at a compound annual growth rate (CAGR) of 5.5%. The growth observed in the historic period can be attributed to several key factors, including increasing data availability, the rise of e-commerce, growing digitalization efforts, improved user engagement strategies, and cross-industry adoption of relevant technologies. These elements collectively contributed to the expansion witnessed during that timeframe.

The artificial intelligence (AI) based personalization market size is expected to see strong growth in the next few years. It will grow to $607.63 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%.The growth anticipated in the forecast period can be ascribed to several key drivers, including a heightened emphasis on customer retention strategies, the emergence of 5G technology, advancements in machine learning algorithms, rapid proliferation of IoT devices, and increased integration of AI across various sectors. Notable trends expected in the forecast period encompass the collaborative synergy between AI and human expertise, the adoption of AI-based predictive analytics, real-time personalization capabilities, the expansion of voice and conversational AI applications, and the implementation of AI-powered content recommendations.

The business landscape is witnessing a notable surge in the adoption of artificial intelligence, a trend expected to drive growth in the AI-based personalization market. Artificial intelligence involves creating computer systems capable of executing tasks traditionally requiring human intelligence. Businesses are increasingly recognizing the potential of AI-driven personalization, combining sophisticated algorithms, real-time capabilities, and comprehensive customer journey insights to deliver tailored and captivating experiences to their audiences. Notably, in May 2022, IBM reported that 35% of global businesses utilized AI, marking a 4% increase from 2021. Moreover, there was a 13% rise in AI adoption between 2021 and 2022, underscoring the growing reliance on AI technologies among organizations.

Leading companies are pioneering advanced solutions to enhance customer engagement. One such innovation is personalized cold email tools, engineered to empower sales teams in delivering hyper-personalized outreach. These AI-powered tools leverage generative AI technology to automate the creation of personalized content for email recipients. For instance, in April 2023, Regie.ai unveiled Rapid Writer, a specialized tool tailored to streamline highly personalized cold email outreach efforts for sales teams. By harnessing generative AI capabilities, Rapid Writer enhances communication strategies, amplifying the effectiveness of sales initiatives.

In September 2023, Claritas, LLC, a leading data-driven marketing company headquartered in the US, completed the acquisition of ArtsAI for an undisclosed sum. This strategic acquisition is designed to bolster Claritas' market presence by seamlessly integrating ArtsAI's distinctive AI capabilities throughout the entire marketing lifecycle. By incorporating ArtsAI's technology, Claritas aims to provide comprehensive end-to-end solutions, empowering businesses to improve customer identification, streamline message delivery, optimize campaign measurement, and enhance return on investment (ROI). ArtsAI, based in the US, specializes in AI-driven marketing automation platforms.

Major companies operating in the artificial intelligence (ai) based personalization market report are Amazon.com Inc., Apple Inc., Alphabet Inc. (Google), Microsoft Corp., Meta Platforms Inc., Accenture Plc, International Business Machines Corp. (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., McDonald Corp., Adobe Systems Inc., Twilio, Verint Systems Inc., Bounteous Inc., BloomReach Inc., Sitecore Holding II AS, RichRelevance, Coveo, Crownpeak Technology Inc., Dynamic Yield Ltd., Blueshift Labs Inc., Reflektion, mParticle Inc., ViSenze Pte. Ltd., H2O.ai Inc., Infinite Analytics Inc.

North America was the largest region in the artificial intelligence (Ai) based personalization market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (ai) based personalization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the artificial intelligence (ai) based personalization market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Artificial intelligence (AI)-based personalization utilizes AI technologies and algorithms to customize content, services, or experiences for individual users, aiming to deliver more personalized and relevant interactions based on their specific preferences, behaviors, and characteristics.

The primary categories of AI-based personalization include website personalization, display ad personalization, social media personalization, and e-mail personalization. Website personalization focuses on adjusting the content, layout, and user experience of a website in real-time, leveraging AI to analyze user data such as browsing history and interactions. These technologies encompass machine learning, deep learning, natural language processing, and others, applied across various sectors such as travel, retail, media, entertainment, and more.

The artificial intelligence (AI)-based personalization research report is one of a series of new reports that provides artificial intelligence (AI)-based personalization market statistics, including the artificial intelligence (AI)-based personalization industry's global market size, regional shares, competitors with a artificial intelligence (AI)-based personalization market share, detailed artificial intelligence (AI)-based personalization market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI)-based personalization industry. This artificial intelligence (AI)-based personalization market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI)-based personalization market includes revenues earned by entities by providing services such as tailored content, predictive personalization, and real-time analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The artificial intelligence (AI)-based personalization market consists of sales of smart speakers, smart displays, wearables, and smart mirrors. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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