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Sportswear in Hong Kong, China

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    Report

  • 25 Pages
  • February 2026
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 2610417
Sportswear in Hong Kong, China demonstrated resilience in 2025, with strong retail current value growth, driven by a combination of tourist spending and local demand. This growth is set against a backdrop of deepening polarisation, where consumers are increasingly split between premium technical brands and value-driven options.

This Sportswear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sportswear shows resilience in appealing to local and tourist consumption trends
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Tourist spending and local demand drive a polarised market
  • Sports apparel registers the fastest growth amidst market polarisation
  • Nike style concept store fuels experiential retail trend
  • CHART 3 Nike Style Opens in Canton Road in 2025
WHAT’S NEXT?
  • Experiential retail to develop and grow through immersive store experiences
  • Lifestyle positioning to spur new product development
  • Community-based marketing to foster brand loyalty among younger consumers
COMPETITIVE LANDSCAPE
  • Nike and adidas lead while local brands gain traction and market polarisation exerts an influence on the landscape
  • CHART 4 Uniqlo Top Athlete x Sport Utility Wear Campaign in 2025
  • Local brands and new entrants drive market dynamics
  • CHART 5 Local Brand Diversifies: Too Chill for Yoga Rebrands as Chilloha in 2025
CHANNELS
  • Retail offline remains dominant but hybrid and omnichannel retailing gains importance
  • E-commerce poses competition to physical retail through efficiency, convenience and value-driven demand
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Nike Launches Experiential Flagship Nike Style on Canton Road in 2025
  • CHART 9 Uniqlo Introduces New Store Concept
  • CHART 10 Chinese Brand Urban Revivo Enters Harbour City in 2025
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Hong Kong, China 2025
  • CHART 13 Key Insights on Consumers in Hong Kong, China 2025
  • CHART 14 Consumer Landscape in Hong Kong, China 2025
APPAREL AND FOOTWEAR IN HONG KONG, CHINA
EXECUTIVE SUMMARY
  • Apparel and footwear remains a robust industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sportswear benefits from tourist spending and growing participation in sports and outdoor activities
  • Polarisation runs through the industry
  • Major players lean into the key experiential retail trend
WHAT’S NEXT?
  • Experiential retail and lifestyle concepts set to drive engagement and sales
  • Tourism is a category shaper and growth tool
  • Sustainability is a baseline expectation
COMPETITIVE LANDSCAPE
  • The top players continue to invest in their businesses
  • The competitive landscape is characterised by fragmentation, polarisation and dynamism
CHANNELS
  • Retail offline dominates apparel and footwear sales through the personal touch, trust and experiential outlets
  • Retail e-commerce is driven by convenience and digital engagement
PRODUCTS
  • Regional brands capitalise on polarisation and fragmentation to offer affordable, design-conscious products
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources