The Europe Account-based Marketing Market is expected to witness market growth of 16.8% CAGR during the forecast period (2025-2032).
The Germany market dominated the Europe Account-based Marketing Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $249.3 million by 2032. The UK market is exhibiting a CAGR of 15.8% during 2025-2032. Additionally, the France market is expected to experience a CAGR of 17.8% during 2025-2032.
As industries recognize the advantages of account-based engagement, ABM has evolved beyond its initial scope, influencing lead generation, customer retention, and revenue growth. The increasing emphasis on hyper-personalization, omnichannel strategies, and AI-driven insights has made ABM a crucial component of modern marketing frameworks.
ABM is widely used across diverse industries, such as IT and telecommunications, healthcare, finance, manufacturing, retail, and education. In the technology sector, ABM is instrumental in targeting enterprise clients who require highly customized solutions. Technology companies often deal with long sales cycles and complex buying processes that involve multiple decision-makers.
The market is gaining momentum as businesses increasingly prioritize personalized, data-driven marketing strategies to engage high-value clients. Economic and technological advancements across Europe, including industrial production growth, digitalization in healthcare, and manufacturing expansion, are fuelling the adoption of ABM strategies. The European Union’s rising industrial output, Italy’s investments in healthcare ICT, and the UK’s growing manufacturing sector create new opportunities for businesses to implement targeted B2B marketing campaigns aimed at key decision-makers and enterprise clients. The European Union’s industrial production has shown significant growth, increasing by 8% in 2021 and maintaining an upward trend with a 5% increase in 2022. In nominal terms, the value of sold production surged from €5.2 trillion in 2021 to €6.2 trillion in 2022, marking a 19% rise. This substantial industrial expansion is driving greater demand for precision-targeted marketing strategies as manufacturers, logistics providers, and industrial suppliers seek to connect with enterprise clients. In conclusion, the continued industrial expansion in Europe, digital transformation in Italy’s healthcare sector, and growth in the UK’s manufacturing industry collectively drive the adoption of ABM.
The Germany market dominated the Europe Account-based Marketing Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $249.3 million by 2032. The UK market is exhibiting a CAGR of 15.8% during 2025-2032. Additionally, the France market is expected to experience a CAGR of 17.8% during 2025-2032.
As industries recognize the advantages of account-based engagement, ABM has evolved beyond its initial scope, influencing lead generation, customer retention, and revenue growth. The increasing emphasis on hyper-personalization, omnichannel strategies, and AI-driven insights has made ABM a crucial component of modern marketing frameworks.
ABM is widely used across diverse industries, such as IT and telecommunications, healthcare, finance, manufacturing, retail, and education. In the technology sector, ABM is instrumental in targeting enterprise clients who require highly customized solutions. Technology companies often deal with long sales cycles and complex buying processes that involve multiple decision-makers.
The market is gaining momentum as businesses increasingly prioritize personalized, data-driven marketing strategies to engage high-value clients. Economic and technological advancements across Europe, including industrial production growth, digitalization in healthcare, and manufacturing expansion, are fuelling the adoption of ABM strategies. The European Union’s rising industrial output, Italy’s investments in healthcare ICT, and the UK’s growing manufacturing sector create new opportunities for businesses to implement targeted B2B marketing campaigns aimed at key decision-makers and enterprise clients. The European Union’s industrial production has shown significant growth, increasing by 8% in 2021 and maintaining an upward trend with a 5% increase in 2022. In nominal terms, the value of sold production surged from €5.2 trillion in 2021 to €6.2 trillion in 2022, marking a 19% rise. This substantial industrial expansion is driving greater demand for precision-targeted marketing strategies as manufacturers, logistics providers, and industrial suppliers seek to connect with enterprise clients. In conclusion, the continued industrial expansion in Europe, digital transformation in Italy’s healthcare sector, and growth in the UK’s manufacturing industry collectively drive the adoption of ABM.
List of Key Companies Profiled
- Adobe, Inc.
- Demandbase, Inc.
- HubSpot, Inc.
- Oracle Corporation
- SAP SE
- Salesforce, Inc.
- 6sense
- Headley Media Ltd.
- Terminus Software, Inc.
- Fypion
Market Report Segmentation
By Organization Size
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
By Account Type
- Strategic account-based Marketing
- Programmatic Account-based Marketing
- Account-based Marketing Lite
By End-use
- BFSI
- Media, Telecommunications, & IT
- Healthcare & Life Sciences
- Retail & E-commerce
- Government & Public Sector
- Automotive & Manufacturing
- Other End-use
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Europe Account-based Marketing Market by Organization Size
Chapter 6. Europe Account-based Marketing Market by Account Type
Chapter 7. Europe Account-based Marketing Market by End-use
Chapter 8. Europe Account-based Marketing Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Adobe, Inc.
- Demandbase, Inc.
- HubSpot, Inc.
- Oracle Corporation
- SAP SE
- Salesforce, Inc.
- 6sense
- Headley Media Ltd.
- Terminus Software, Inc.
- Fypion
Methodology
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