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Video Games in Germany

  • PDF Icon

    Report

  • 23 Pages
  • June 2025
  • Region: Germany
  • Euromonitor International
  • ID: 1949064
In 2024, video games in Germany witnessed a decrease in value sales, trailing behind the regional average. Software sales were the highest, primarily due to in-app purchases, while hardware sales experienced a double-digit decline. Notable trends included the increasing popularity of cloud gaming and a consumer preference for core brands. Although the competitive landscape witnessed a marginal decrease in concentration, it is still largely controlled by major players.

The Video Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Video games software drives sales due to rising demand for digital content
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Video games software drives sales despite overall category decline
  • Mobile games remains most popular software platform in Germany
  • Supercell's Squad Busters leverages in-game purchases, following Brawl Stars model
  • CHART 2 Newly Released Squad Busters
  • WHAT’S NEXT?
  • Video games software to further drive overall sales
  • Digital drives growth as casual gamers embrace cloud gaming
  • Nintendo Switch 2 launch to potentially stimulate growth; VR adoption to wane
COMPETITIVE LANDSCAPE
  • Competitive landscape becomes increasingly fragmented
  • Familiarity and loyalty drive the most popular video game titles
  • Heidi Klum and Lego leverage games for market position
  • CHART 3 Roblox Partnership with Supermodel Heidi Klum
  • Nintendo Switch 2 and MSI Claw poised for release in 2025
CHANNELS
  • Retail e-commerce strengthens dominance as distribution channel for video games
  • Digital downloads lead to GameStop closures; but physical games retain younger consumers
  • CHART 4 GameStop Stores Closure
  • CHART 5 Analyst Insight
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2024
  • CHART 7 Miniverse Miniature Collectibles
  • CHART 8 My Robot MC 5 App Controlled Construction Toy
  • CHART 9 Disney and Epic Games Partnership
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2019-2029
  • CHART 12 PEST Analysis in Germany 2024
  • CHART 13 Key Insights on Consumers in Germany 2024
  • CHART 14 Consumer Landscape in Germany 2024
TOYS AND GAMES IN GERMANY
EXECUTIVE SUMMARY
  • Despite weak performance, positives include collectibles and digital integration
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Toys and games in Germany records downturn due to decline of video games
  • Collectibles boost sales of toys and games
  • Parents increasingly favour toys that both excite and educate their children
  • WHAT’S NEXT?
  • Video games to drive future growth of toys and games
  • Licensing and influencer collaborations to help shape industry
  • Digital integration and further retail e-commerce growth
COMPETITIVE LANDSCAPE
  • Fragmented industry sees increasing concentration due to brand monopolisation
  • Brands collaborate to broaden market reach in toys and games
CHANNELS
  • Retail e-commerce strengthens position as dominant distribution channel for toys and games
  • Online growth challenges offline stores and necessitates omnichannel strategy
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources