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Video Games in Switzerland

  • PDF Icon

    Report

  • 22 Pages
  • January 2024
  • Region: Switzerland
  • Euromonitor International
  • ID: 2359782
The Swiss video game industry is expanding and evolving, boosted by technological advancements, a growing gaming audience, and the introduction of next-generation consoles such as the PlayStation 5 and Xbox Series X/S. These consoles provide gamers with a cross-platform gaming experience, allowing them to play games online with friends using different devices. The online and mobile market, in combination with AR/VR headsets, creates a booming gaming industry in Switzerland.

The Video Games in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VIDEO GAMES IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Next-generation consoles drive positive growth on the video game landscape
  • Digital software and in-Game/in-App purchases drive development
  • E-sports continues to trend, increasingly regarded as a professional sport
PROSPECTS AND OPPORTUNITIES
  • Continued growth through Cloud and cross-platform gaming
  • Gaming increasingly appeals to Generation X consumers
  • Longer life cycles and economic factors slows growth for video games hardware
CATEGORY DATA
  • Table 1 Sales of Video Games by Category: Value 2017-2022
  • Table 2 Sales of Video Games by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Video Games: % Value 2018-2022
  • Table 4 LBN Brand Shares of Video Games: % Value 2019-2022
  • Table 5 NBO Company Shares of Video Games Hardware: % Value 2018-2022
  • Table 6 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
  • Table 7 NBO Company Shares of Video Games Software: % Value 2018-2022
  • Table 8 Distribution of Video Games by Format: % Value 2017-2022
  • Table 9 Distribution of Video Games Hardware by Format: % Value 2017-2022
  • Table 10 Distribution of Video Games Software by Format: % Value 2017-2022
  • Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
  • Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
  • Table 13 Forecast Sales of Video Games by Category: Value 2022-2027
  • Table 14 Forecast Sales of Video Games by Category: % Value Growth 2022-2027
TOYS AND GAMES IN SWITZERLAND
EXECUTIVE SUMMARY
  • Toys and games in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 15 Sales of Toys and Games by Category: Value 2017-2022
  • Table 16 Sales of Toys and Games by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Toys and Games: % Value 2018-2022
  • Table 18 LBN Brand Shares of Toys and Games: % Value 2019-2022
  • Table 19 Distribution of Toys and Games by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Toys and Games by Category: Value 2022-2027
  • Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources