Video Games in Switzerland

In 2024, video games in Switzerland recorded a decline in value sales, despite an increase in video game software sales, which was driven by mobile gaming, subscription models, and digital purchases. Key trends included cloud gaming, AI personalisation, and subscription services, which changed the user experience and consumer spending habits. The market became more concentrated, with leading brands maintaining their strength, while e-commerce remained the dominant distribution channel.

The Video Games in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.