Still Bottled Water Global Market Report 2025

The still bottled water market size has grown strongly in recent years. It will grow from $255.67 billion in 2024 to $270.87 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to demand for bottled water, a growing inclination toward healthier lifestyle choices, growing customer demand for bottled water, and growing awareness and concern.

The still bottled water market size is expected to see strong growth in the next few years. It will grow to " $343.98 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing urbanization, rising need for convenience, increasing health consciousness, growing preference for purified water, and rising awareness about the harmful effects. Major trends in the forecast period include water with added probiotics, collaboration with fitness brands, water with adaptogens, collaborations with celebrity brands, and customized water flavors and personalization.

The forecast of 6.2% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by raising costs for premium bottled water brands, as key sources like Fiji and France face higher tariffs.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing health consciousness is expected to drive the growth of the still bottled water market in the future. Health consciousness refers to an individual’s awareness and proactive approach to their health and well-being. This awareness is increasing due to lifestyle changes, social influences, and cultural shifts. Still bottled water aligns with health-conscious consumers by offering a mindful consumption choice, balancing health benefits with environmental considerations. For example, in October 2023, New Food magazine reported that in 2022, around 3.3 million customers bought at least 10% more healthy products, resulting in a 12% volume increase. Furthermore, over 500,000 additional shoppers now purchase baskets containing at least 65% healthy items. This growing health consciousness is fueling the growth of the still bottled water market.

Key players in the still bottled water market are focusing on creating innovative products to meet consumer demand for convenience and health. One such innovation is on-the-go still water bottles, which are portable, single-serving bottles of still (non-carbonated) water designed for easy use while traveling or during active moments. For instance, in January 2025, VOSS Water, a US-based bottled water company, introduced a new 250ml Still Water bottle in the UAE. The sleek bottle offers a blend of luxury and convenience, ideal for on-the-go consumption, whether at the gym or during daily commutes. Made from 100% recycled PET, it reflects VOSS's commitment to sustainability and environmental responsibility, aligning with the UAE’s focus on reducing carbon footprints. The water itself is sourced from a pristine aquifer in Southern Norway, ensuring exceptional purity and taste.

In December 2023, Clear Premium Water, an India-based packaged drinking water company, acquired Kelzai Volcanic Water for an undisclosed amount. This acquisition aims to diversify Clear Premium’s product portfolio by incorporating Kelzai’s volcanic spring water, known for its mineral-rich composition. The acquisition also allows Clear Premium to leverage its extensive distribution network across India, strengthening its position in the market. Kelzai Volcanic Water is a natural mineral still bottled water company based in India.

Still bottled water is non-carbonated water that does not contain added bubbles or carbonation. It is sourced from natural springs, wells, or purified municipal supplies and is typically filtered to remove impurities while retaining essential minerals. Still bottled water is commonly consumed for hydration, offering a convenient and portable drinking option.

The primary types of bottles used for still bottled water are polyethylene terephthalate (PET) and glass. Polyethylene terephthalate (PET) is a type of thermoplastic polymer resin commonly used in the production of plastic bottles, food containers, clothing fibers, and films. PET bottles come in various sizes, including up to 0.5 liters, 0.5 to 1 liters, 1 to 1.5 liters, and more than 1.5 liters. These bottles are distributed through supermarkets, hypermarkets, convenience stores, grocery stores, online retailers, and other outlets.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The still bottled water market research report is one of a series of new reports that provides still bottled water market statistics, including still bottled water industry global market size, regional shares, competitors with a still bottled water market share, detailed still bottled water market segments, market trends and opportunities, and any further data you may need to thrive in the still bottled water industry. This bottled water market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Major players in the still bottled water market are Danone S.A., Nongfu Spring Co. Ltd., Culligan International Company, Primo Brands, Tata Consumer Products Limited, Bisleri International Pvt. Ltd., FIJI Water Company LLC, Gerolsteiner Brunnen GmbH & Co. KG, Vichy Catalan Corporation, Highland Spring Ltd., Société Anonyme des Eaux Minérales d'Évian, Hildon Ltd., Aqua Carpatica, Nestlé Waters France, Belu Water Ltd., Mattoni a.s., Evocus, CG Roxane LLC, Spa Monopole N.V., Hassia Mineralquellen GmbH & Co. KG, PepsiCo Inc., Radenska d.o.o., San Benedetto S.p.A.

Asia-Pacific was the largest region in the still bottled water market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in still bottled water report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the still bottled water market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The still bottled water market consists of sales of spring water, mineral water, purified water, distilled water, alkaline water, and filtered water. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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