Plant-Based Vitamin D Market Report 2025

The plant-based vitamin D market size has grown rapidly in recent years. It will grow from $1.12 billion in 2024 to $1.23 billion in 2025 at a compound annual growth rate (CAGR) of 10%. The growth during the historic period was driven by greater awareness of vegan and vegetarian lifestyles, the rising incidence of vitamin D deficiency, growing demand for clean-label and natural supplements, increased adoption of plant-based nutrition, and a stronger consumer preference for cruelty-free and sustainable products.

The plant-based vitamin D market size is expected to see strong growth in the next few years. It will grow to $1.78 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The projected growth in the forecast period can be linked to rising interest in personalized nutrition, broader use in fortified food and beverages, increasing investment in plant-based nutraceuticals, the growing influence of health-conscious millennials, and greater accessibility through online retail platforms. Key trends expected during this period include progress in plant-based extraction methods, innovations in vegan supplement formulations, the incorporation of vitamin D into functional foods, the development of algae-based vitamin D sources, and the adoption of sustainable, eco-friendly production practices.

The growing adoption of vegan diets is expected to drive the expansion of the plant-based vitamin D market in the coming years. A vegan diet completely excludes all animal-derived foods and focuses on plant-based alternatives. This trend is increasing as more people become health-conscious and recognize the benefits of plant-based eating in lowering the risk of chronic illnesses such as heart disease, obesity, and type 2 diabetes. Plant-based vitamin D plays a key role in supporting vegan diets by providing a non-animal source of this essential nutrient, helping maintain bone strength and immune health while aligning with vegan principles. For example, in March 2024, Smart Protein UK, a UK-based dietetic food manufacturer, and ProVeg International, a Germany-based nonprofit organization, reported that by 2023, 38% of people were following a flexitarian, pescatarian, vegetarian, or vegan diet, up from 35% in 2021, with flexitarians accounting for the largest share of the increase. As a result, the rise in vegan diets is fueling demand for plant-based vitamin D.

Companies in the plant-based vitamin D market are focusing on innovation by introducing pharmacopeial-grade vegan vitamins that ensure verified potency and purity, which are critical for accurate dosing and effective health benefits. Pharmacopeial-grade vegan vitamins are plant-derived and meet officially recognized quality standards, making them both vegan-friendly and compliant with regulatory requirements. For instance, in March 2025, Fermenta Biotech Limited, an India-based Vitamin D3 producer, launched VITADEE Green, a fully plant-based Vitamin D3 designed for use in food and nutraceutical applications. Available in powder (100,000 IU/g) and oil (1,000,000 IU/g) formats, this product can be used to fortify supplements, margarine, and plant-based milks. VITADEE Green addresses the growing demand for sustainable, ethical vitamin D3 options while showcasing Fermenta’s dedication to plant-based nutrition and clean-label innovation.

In May 2023, Innovad, a Belgium-based provider of animal health and nutrition solutions, acquired Herbonis for an undisclosed amount. The acquisition enhances Innovad’s portfolio of natural specialty feed ingredients and supports its expansion into primary ingredients. It also strengthens the company’s expertise in botanicals and nutraceuticals. Herbonis, based in Switzerland, specializes in the production of plant-based vitamin D supplements.

Major players in the plant-based vitamin D market are Royal DSM NV, Divi’s Laboratories Limited, Now Foods, Swanson Health Products Inc., Zhejiang Garden Biochemical High-Tech Company Limited, Nordic Naturals Inc., Vitabiotics Limited, Fermenta Biotech Limited, Pure Encapsulations LLC, MaryRuth Organics LLC, Solgar Inc., Bluebonnet Nutrition Corporation, Carlson Laboratories Inc., Doctor’s Best Inc., Truvani LLC, Naturelo Premium Supplements LLC, Source Naturals Inc., Future Kind LLC, ESKIMO-3 Limited Vitashine, and Avlaan Pharma Private Limited.

North America was the largest region in the plant-Based vitamin D market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in plant-based vitamin D report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the plant-based vitamin D market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The accelerated imposition of U.S. tariffs and the emerging trade conflicts in spring 2025 are significantly influencing the food and beverage sector by raising the costs for imported ingredients including olive oil, cheese, and tropical fruits, forcing food brands to reformulate products or accept lower margins. Beverage makers face similar pressures, with aluminum can tariffs increasing packaging expenses. Retaliatory tariffs on U.S. agricultural exports (e.g., soybeans, pork) have also disrupted farm-to-processing supply chains. Companies are reformulating recipes, sourcing locally where possible, and hedging commodity purchases to manage volatility.

Plant-based vitamin D is a type of vitamin D sourced from non-animal origins, aimed at supporting the body’s overall vitamin D levels. It plays an essential role in sustaining key physiological functions, particularly the regulation of calcium and phosphorus, which are critical for healthy bones and optimal immune system function.

The primary product categories of plant-based vitamin D are vitamin D2 and vitamin D3. Vitamin D2 is a plant-derived variant, typically obtained from fungi such as mushrooms or yeast, and is widely used in fortified foods and supplements. It is offered in various forms, including powder, liquid, capsules, tablets, and more, and is sourced from mushrooms, lichen, algae, yeast, and other plant-based materials. Distribution occurs through channels such as online platforms, supermarkets or hypermarkets, specialty stores, and others. Its applications span across dietary supplements, food and beverages, pharmaceuticals, cosmetics, personal care products, and more.

The plant-based vitamin D market research report is one of a series of new reports that provides plant-based vitamin D market statistics, including the plant-based vitamin D industry global market size, regional shares, competitors with the plant-based vitamin D market share, detailed plant-based vitamin D market segments, market trends, and opportunities, and any further data you may need to thrive in the plant-based vitamin D industry. This plant-based vitamin D market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The plant-based vitamin D market consists of sales of fortified plant-based milk, energy bars, frozen plant-based meals, and pet food products. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.