Plant-Based Vitamin D Market Report 2026

The plant-based vitamin d market size has grown strongly in recent years. It will grow from $1.23 billion in 2025 to $1.35 billion in 2026 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to rising prevalence of vitamin d deficiency, increased awareness of bone and immune health, growth of vegetarian and vegan populations, availability of fermentation-based production methods, expansion of dietary supplement markets.

The plant-based vitamin d market size is expected to see strong growth in the next few years. It will grow to $1.94 billion in 2030 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to increasing demand for sustainable nutrition solutions, rising investments in plant-based ingredient innovation, expansion of functional food applications, growing focus on immune health supplementation, increasing regulatory support for fortified food products. Major trends in the forecast period include increasing adoption of lichen-derived vitamin d3, rising demand for vegan and plant-based supplements, growing use of bio-fortification technologies, expansion of vitamin d fortified foods and beverages, enhanced focus on clean and transparent labeling.

The growing adoption of vegan diets is expected to drive the growth of the plant-based vitamin D market in the coming years. A vegan diet involves completely avoiding animal-derived foods and focusing solely on plant-based alternatives. The rise in vegan diets is largely driven by increasing health awareness, as more people recognize the potential benefits of plant-based eating in reducing the risk of chronic conditions such as heart disease, obesity, and type 2 diabetes. Plant-based vitamin D supports vegan lifestyles by providing a non-animal source of this essential nutrient, helping individuals maintain strong bones and a healthy immune system while adhering to a plant-based diet. For example, in January 2024, according to Retail Times, a UK-based news organization, approximately 2.5 million UK adults - representing 4.7% of the population - were following a vegan diet in early 2024, marking an increase of 1.1 million people compared to the previous year. Therefore, the rising adoption of vegan diets is contributing to the expansion of the plant-based vitamin D market.

Companies in the plant-based vitamin D market are focusing on innovation by introducing pharmacopeial-grade vegan vitamins that ensure verified potency and purity, which are critical for accurate dosing and effective health benefits. Pharmacopeial-grade vegan vitamins are plant-derived and meet officially recognized quality standards, making them both vegan-friendly and compliant with regulatory requirements. For instance, in March 2025, Fermenta Biotech Limited, an India-based Vitamin D3 producer, launched VITADEE Green, a fully plant-based Vitamin D3 designed for use in food and nutraceutical applications. Available in powder (100,000 IU/g) and oil (1,000,000 IU/g) formats, this product can be used to fortify supplements, margarine, and plant-based milks. VITADEE Green addresses the growing demand for sustainable, ethical vitamin D3 options while showcasing Fermenta’s dedication to plant-based nutrition and clean-label innovation.

In May 2023, Innovad, a Belgium-based provider of animal health and nutrition solutions, acquired Herbonis for an undisclosed amount. The acquisition enhances Innovad’s portfolio of natural specialty feed ingredients and supports its expansion into primary ingredients. It also strengthens the company’s expertise in botanicals and nutraceuticals. Herbonis, based in Switzerland, specializes in the production of plant-based vitamin D supplements.

Major companies operating in the plant-based vitamin d market are Royal DSM NV, Divi’s Laboratories Limited, Now Foods, Swanson Health Products Inc., Zhejiang Garden Biochemical High-Tech Company Limited, Nordic Naturals Inc., Vitabiotics Limited, Fermenta Biotech Limited, Pure Encapsulations LLC, MaryRuth Organics LLC, Solgar Inc., Bluebonnet Nutrition Corporation, Carlson Laboratories Inc., Doctor’s Best Inc., Truvani LLC, Naturelo Premium Supplements LLC, Source Naturals Inc., Future Kind LLC, ESKIMO-3 Limited Vitashine, Avlaan Pharma Private Limited.

North America was the largest region in the plant-Based vitamin D market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the plant-based vitamin d market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the plant-based vitamin d market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The plant-based vitamin D market consists of sales of fortified plant-based milk, energy bars, frozen plant-based meals, and pet food products. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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