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Social Media Global Market Report 2024

  • PDF Icon

    Report

  • 300 Pages
  • February 2024
  • Region: Global
  • The Business Research Company
  • ID: 5781298
The social media market size has grown rapidly in recent years. It will grow from $219.06 billion in 2023 to $251.45 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historical period can be credited to the penetration of the internet, the adoption of smartphones, connectivity through social platforms, a culture of sharing content, and the acceptance of visual content.

The social media market size is expected to see rapid growth in the next few years. It will grow to $413.16 billion in 2028 at a compound annual growth rate (CAGR) of 13.2%. The growth anticipated in the forecast period can be ascribed to the integration of e-commerce, the prevalence of augmented reality (AR) and virtual reality (VR), the emphasis on privacy and security measures, the dominance of short-form videos, and the effectiveness of influencer marketing. Major trends expected in the forecast period encompass the dominance of short-form videos, the growth of ephemeral content, the surge in social commerce, the emergence of audio-based platforms, and an increased focus on privacy.

The social media market is expected to be driven by the increasing penetration of mobile devices, tablets, and other electronics, coupled with a rise in data consumption. The growing sales of internet-accessible electronic devices, such as smartphones and tablets, contribute to an increase in the time spent on social media platforms. For example, as of November 2022, the International Telecommunication Union reported that 73% of individuals aged 10 and above own a mobile phone, which is a seven-percentage-point increase compared to the percentage of people using the Internet in 2022. This surge in smartphone usage is anticipated to boost internet usage, thereby propelling the social media market.

The growth of internet usage is expected to be a key factor driving the social media market in the coming years. The Internet serves as the underlying infrastructure for the entire social media ecosystem, enabling users to communicate, connect, share, and engage across various platforms. As of November 2022, the International Telecommunication Union reported that the Internet was used by 5.3 billion individuals, constituting 66% of the world's population. This represents a 6.1% improvement compared to 2021, marking an increase of 5.1% in 2020–2021. Hence, the rising trend in internet usage is a significant driver for the social media market.

The outbreak of the COVID-19 pandemic acted as a significant restraint on some segments of the social media market in 2020 due to disruptions caused by global lockdowns. However, certain segments of the media market were unaffected or even benefited from the situation, transmitting content remotely through digital channels. The impact of the pandemic is considered a "black swan event," and it is expected that the social media market will recover over the forecast period, as the disruptions were not related to ongoing or fundamental weaknesses in the market or the global economy.

Social media companies are leveraging their platforms for electronic commerce of goods and services to boost revenues. This trend is driven by the increasing adoption of e-commerce and online shopping among consumers, fueled by the expanding reach of the internet and smartphone penetration. For example, as of August 2023, the U.S. Census Bureau reported that retail e-commerce sales in the second quarter of 2023 reached $269.5 billion, marking a 7.7% increase over the second quarter of 2022. Social media platforms play a crucial role by enabling targeted advertising based on consumers' social behaviors, geographic locations, and demographics. Instagram, a photo and video-sharing social networking service, has incorporated a 'shopping' tab into its app's 'Explore' page. Survey data from Instagram for Business in 2022 revealed that 44% of users shop on Instagram weekly using features such as the Shop tag. Other social media platforms such as Snapchat and Twitter have also integrated shopping advertisements, facilitating direct purchases within their platforms.

In December 2021, Twitter Inc., a U.S.-based social media company, acquired Quill for an undisclosed amount. This acquisition aims to advance the goal of making online conversations more meaningful and productive for users. Twitter plans to integrate Quill's expertise and creativity to enhance messaging capabilities, particularly in Direct Messages (DMs), providing users with a more effective and innovative means of communication on the platform. Quill, based in the U.S., is a platform specializing in corporate communications, striving to simplify and improve business discussions.

Major companies operating in the social media market report are Meta Platforms Inc., Youtube LLC, Instagram LLC, Twitter Inc., LinkedIn Corporation, Snap Inc., Pinterest Inc., TikTok Inc., Reddit Inc., WhatsApp Messenger, WeChat, Tumblr, Discord Inc., Twitch Interactive Inc., Foursquare Labs Inc., Yelp Inc., Nextdoor Inc., VKontakte Ltd., Sina Weibo, LINE Corporation, Viber Media Sàrl, Telegram Messenger LLP, Meetup Inc., Tagged, Hi5, XING SE, Renren Inc., Bebo Inc., Ning Inc., Classmates Online Inc.

Asia-Pacific was the largest region in the social media market in 2023. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social media market report are Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa.

The primary categories of social media include social media advertising and social media subscription. Social media advertising, a form of digital advertising, utilizes platforms such as Twitter, LinkedIn, Instagram, Facebook, and Pinterest to deliver sponsored advertisements to the target audience. The diverse range of services encompasses social networking, microblogging, instant messaging, and photo-sharing networks, catering to various sectors such as retail and wholesale, transportation manufacturing, food and beverages, financial services, information technology, electrical and electronics manufacturing, media and recreation, transportation services, healthcare, and others.

The social media market research report is one of a series of new reports that provides social media market statistics, including social media industry global market size, regional shares, competitors with a social media market share, detailed social media market segments, market trends and opportunities, and any further data you may need to thrive in the social media industry. This social media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media market includes revenues earned by entities by providing services that enables customers to interact, create and share content and information. Social media enables users to share pictures, video and audio files. This market includes revenues from sales from advertisement and other services offered on social media platforms. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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Table of Contents

1. Executive Summary2. Social Media Market Characteristics
3. Social Media Product/Service Analysis -Product/Service Examples
3.1. Social Media Supply Chain Analysis
3.1.1. Social Media Resources
3.1.2. Social Media Manufacturers
3.1.3. Social Media Distributors and Retailers
3.1.4. Social Media End Users
3.2. Social Media Customer Information
4. Social Media Market Trends and Strategies
5. Social Media Market - Macro Economic Scenario
5.1. Impact of High Inflation on the Market
5.2. Ukraine-Russia War Impact on the Market
5.3. COVID-19 Impact on the Market
6. Global Social Media Market Size and Growth
6.1. Global Social Media Market Drivers and Restraints
6.1.1. Drivers of the Market
6.1.2. Restraints of the Market
6.2. Global Social Media Historic Market Size and Growth, 2018-2023, Value ($ Billion)
6.3. Global Social Media Forecast Market Size and Growth, 2023-2028, 2033F, Value ($ Billion)
7. Social Media Market Segmentation
7.1. Global Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Social Media Advertisement
  • Social Media Subscription
7.2. Global Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Social Networking
  • Micro Blogging and Instant Messaging
  • Photo Sharing Networks
7.3. Global Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Retail and Wholesale
  • Transportation Manufacturing
  • Food and Beverages
  • Financial Services
  • Information Technology
  • Electrical and Electronics Manufacturing
  • Media and Recreation
  • Transportation Services
  • Healthcare
  • Other End-User Industries
8. Social Media Market Regional and Country Analysis
8.1. Global Social Media Market, Split by Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.2. Global Social Media Market, Split by Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. Asia-Pacific Social Media Market
9.1. Asia-Pacific Social Media Market Overview
Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
9.2. Asia-Pacific Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9.3. Asia-Pacific Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9.4. Asia-Pacific Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10. China Social Media Market
10.1. China Social Media Market Overview
10.2. China Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10.3. China Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10.4. China Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
11. India Social Media Market
11.1. India Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. India Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. India Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Japan Social Media Market
12.1. Japan Social Media Market Overview
12.2. Japan Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Japan Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.4. Japan Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Australia Social Media Market
13.1. Australia Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Australia Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Australia Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. Indonesia Social Media Market
14.1. Indonesia Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. Indonesia Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. Indonesia Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. South Korea Social Media Market
15.1. South Korea Social Media Market Overview
15.2. South Korea Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. South Korea Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. South Korea Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. Bangladesh Social Media Market
16.1. Bangladesh, Social Media Historic Market, 2018-2023, $ Billion
16.2. Bangladesh, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
17. Thailand Social Media Market
17.1. Thailand, Social Media Historic Market, 2018-2023, $ Billion
17.2. Thailand, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
18. Vietnam Social Media Market
18.1. Vietnam, Social Media Historic Market, 2018-2023, $ Billion
18.2. Vietnam, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
19. Malaysia Social Media Market
19.1. Malaysia, Social Media Historic Market, 2018-2023, $ Billion
19.2. Malaysia, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
20. Singapore Social Media Market
20.1. Singapore, Social Media Historic Market, 2018-2023, $ Billion
20.2. Singapore, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
21. Philippines Social Media Market
21.1. Philippines, Social Media Historic Market, 2018-2023, $ Billion
21.2. Philippines, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
22. Hong Kong Social Media Market
22.1. Hong Kong, Social Media Historic Market, 2018-2023, $ Billion
22.2. Hong Kong, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
23. New Zealand Social Media Market
23.1. New Zealand, Social Media Historic Market, 2018-2023, $ Billion
23.2. New Zealand, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
24. Western Europe Social Media Market
24.1. Western Europe Social Media Market Overview
24.2. Western Europe Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. Western Europe Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. Western Europe Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. UK Social Media Market
25.1. UK Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.2. UK Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. UK Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. Germany Social Media Market
26.1. Germany Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.2. Germany Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. Germany Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. France Social Media Market
27.1. France Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. France Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. France Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Italy Social Media Market
28.1. Italy Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.2. Italy Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Italy Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Spain Social Media Market
29.1. Spain Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.2. Spain Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Spain Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Austria Social Media Market
30.1. Austria, Social Media Historic Market, 2018-2023, $ Billion
30.2. Austria, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
31. Belgium Social Media Market
31.1. Belgium, Social Media Historic Market, 2018-2023, $ Billion
31.2. Belgium, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
32. Denmark Social Media Market
32.1. Denmark, Social Media Historic Market, 2018-2023, $ Billion
32.2. Denmark, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
33. Finland Social Media Market
33.1. Finland, Social Media Historic Market, 2018-2023, $ Billion
33.2. Finland, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
34. Ireland Social Media Market
34.1. Ireland, Social Media Historic Market, 2018-2023, $ Billion
34.2. Ireland, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
35. Netherlands Social Media Market
35.1. Netherlands, Social Media Historic Market, 2018-2023, $ Billion
35.2. Netherlands, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
36. Norway Social Media Market
36.1. Norway, Social Media Historic Market, 2018-2023, $ Billion
36.2. Norway, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
37. Portugal Social Media Market
37.1. Portugal, Social Media Historic Market, 2018-2023, $ Billion
37.2. Portugal, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
38. Sweden Social Media Market
38.1. Sweden, Social Media Historic Market, 2018-2023, $ Billion
38.2. Sweden, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
39. Switzerland Social Media Market
39.1. Switzerland, Social Media Historic Market, 2018-2023, $ Billion
39.2. Switzerland, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
40. Eastern Europe Social Media Market
40.1. Eastern Europe Social Media Market Overview
40.2. Eastern Europe Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
40.3. Eastern Europe Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
40.4. Eastern Europe Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
41. Russia Social Media Market
41.1. Russia Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
41.2. Russia Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
41.3. Russia Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
42. Czech Republic Social Media Market
42.1. Czech Republic, Social Media Historic Market, 2018-2023, $ Billion
42.2. Czech Republic, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
43. Poland Social Media Market
43.1. Poland, Social Media Historic Market, 2018-2023, $ Billion
43.2. Poland, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
44. Romania Social Media Market
44.1. Romania, Social Media Historic Market, 2018-2023, $ Billion
44.2. Romania, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
45. Ukraine Social Media Market
45.1. Ukraine, Social Media Historic Market, 2018-2023, $ Billion
45.2. Ukraine, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
46. North America Social Media Market
46.1. North America Social Media Market Overview
46.2. North America Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
46.3. North America Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
46.4. North America Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
47. USA Social Media Market
47.1. USA Social Media Market Overview
47.2. USA Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
47.3. USA Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
47.4. USA Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
48. Canada Social Media Market
48.1. Canada Social Media Market Overview
48.2. Canada Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
48.3. Canada Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
48.4. Canada Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
49. Mexico Social Media Market
49.1. Mexico, Social Media Historic Market, 2018-2023, $ Billion
49.2. Mexico, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
50. South America Social Media Market
50.1. South America Social Media Market Overview
50.2. South America Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
50.3. South America Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
50.4. South America Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
51. Brazil Social Media Market
51.1. Brazil Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
51.2. Brazil Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
51.3. Brazil Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
52. Chile Social Media Market
52.1. Chile, Social Media Historic Market, 2018-2023, $ Billion
52.2. Chile, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
53. Argentina Social Media Market
53.1. Argentina, Social Media Historic Market, 2018-2023, $ Billion
53.2. Argentina, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
54. Colombia Social Media Market
54.1. Colombia, Social Media Historic Market, 2018-2023, $ Billion
54.2. Colombia, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
55. Peru Social Media Market
55.1. Peru, Social Media Historic Market, 2018-2023, $ Billion
55.2. Peru, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
56. Middle East Social Media Market
56.1. Middle East Social Media Market Overview
56.2. Middle East Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
56.3. Middle East Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
56.4. Middle East Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
57. Saudi Arabia Social Media Market
57.1. Saudi Arabia, Social Media Historic Market, 2018-2023, $ Billion
57.2. Saudi Arabia, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
58. Israel Social Media Market
58.1. Israel, Social Media Historic Market, 2018-2023, $ Billion
58.2. Israel, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
59. Iran Social Media Market
59.1. Iran, Social Media Historic Market, 2018-2023, $ Billion
59.2. Iran, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
60. Turkey Social Media Market
60.1. Turkey, Social Media Historic Market, 2018-2023, $ Billion
60.2. Turkey, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
61. United Arab Emirates Social Media Market
61.1. United Arab Emirates, Social Media Historic Market, 2018-2023, $ Billion
61.2. United Arab Emirates, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
62. Africa Social Media Market
62.1. Africa Social Media Market Overview
62.2. Africa Social Media Market, Segmentation by Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
62.3. Africa Social Media Market, Segmentation by Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
62.4. Africa Social Media Market, Segmentation by End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
63. Egypt Social Media Market
63.1. Egypt, Social Media Historic Market, 2018-2023, $ Billion
63.2. Egypt, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
64. Nigeria Social Media Market
64.1. Nigeria, Social Media Historic Market, 2018-2023, $ Billion
64.2. Nigeria, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
65. South Africa Social Media Market
65.1. South Africa, Social Media Historic Market, 2018-2023, $ Billion
65.2. South Africa, Social Media Forecast Market, 2018-2023, 2028F, 2033F, $ Billion
66. Social Media Market Competitive Landscape and Company Profiles
66.1. Social Media Market Competitive Landscape
66.2. Social Media Market Company Profiles
66.2.1. Meta Platforms Inc.
66.2.1.1. Overview
66.2.1.2. Products and Services
66.2.1.3. Strategy
66.2.1.4. Financial Performance
66.2.2. YouTube LLC
66.2.2.1. Overview
66.2.2.2. Products and Services
66.2.2.3. Strategy
66.2.2.4. Financial Performance
66.2.3. Instagram LLC
66.2.3.1. Overview
66.2.3.2. Products and Services
66.2.3.3. Strategy
66.2.3.4. Financial Performance
66.2.4. Twitter Inc.
66.2.4.1. Overview
66.2.4.2. Products and Services
66.2.4.3. Strategy
66.2.4.4. Financial Performance
66.2.5. LinkedIn Corporation
66.2.5.1. Overview
66.2.5.2. Products and Services
66.2.5.3. Strategy
66.2.5.4. Financial Performance
67. Social Media Market Other Major and Innovative Companies
67.1. Snap Inc.
67.2. Pinterest Inc.
67.3. TikTok Inc.
67.4. Reddit Inc.
67.5. WhatsApp Messenger
67.6. WeChat
67.7. Tumblr
67.8. Discord Inc.
67.9. Twitch Interactive Inc.
67.10. Foursquare Labs Inc.
67.11. Yelp Inc.
67.12. Nextdoor Inc.
67.13. VKontakte Ltd.
67.14. Sina Weibo
67.15. LINE Corporation
68. Global Social Media Market Competitive Benchmarking69. Global Social Media Market Competitive Dashboard70. Key Mergers and Acquisitions in the Social Media Market
71. Social Media Market Future Outlook and Potential Analysis
71.1 Social Media Market in 2028 - Countries Offering Most New Opportunities
71.2 Social Media Market in 2028 - Segments Offering Most New Opportunities
71.3 Social Media Market in 2028 - Growth Strategies
71.3.1 Market Trend-based Strategies
71.3.2 Competitor Strategies
72. Appendix
72.1. Abbreviations
72.2. Currencies
72.3. Historic and Forecast Inflation Rates
72.4. Research Inquiries
72.5. About the Analyst
72.6. Copyright and Disclaimer

Executive Summary

Social Media Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
  • Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for social media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:
  • The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
  • The impact of higher inflation in many countries and the resulting spike in interest rates.
  • The continued but declining impact of COVID-19 on supply chains and consumption patterns.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Report Scope

Markets Covered:
1) By Type: Social Media Advertisement; Social Media Subscription
2) By Service: Social Networking; Micro Blogging and Instant Messaging; Photo Sharing Networks
3) By End-user Industry: Retail and Wholesale; Transportation Manufacturing; Food and Beverages; Financial Services; Information Technology; Electrical and Electronics Manufacturing; Media and Recreation; Transportation Services; Healthcare; Other End-user Industries

Key Companies Mentioned: Meta Platforms Inc.; Youtube LLC; Instagram LLC; Twitter Inc.; LinkedIn Corporation

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes

Delivery Format: PDF, Word and Excel Data Dashboard

Companies Mentioned

  • Meta Platforms Inc.
  • Youtube LLC
  • Instagram LLC
  • Twitter Inc.
  • LinkedIn Corporation
  • Snap Inc.
  • Pinterest Inc.
  • TikTok Inc.
  • Reddit Inc.
  • WhatsApp Messenger
  • WeChat
  • Tumblr
  • Discord Inc.
  • Twitch Interactive Inc.
  • Foursquare Labs Inc.
  • Yelp Inc.
  • Nextdoor Inc.
  • VKontakte Ltd.
  • Sina Weibo
  • LINE Corporation
  • Viber Media Sàrl
  • Telegram Messenger LLP
  • Meetup Inc.
  • Tagged
  • Hi5
  • XING SE
  • Renren Inc.
  • Bebo Inc.
  • Ning Inc.
  • Classmates Online Inc.

Methodology

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