Coffee in Morocco

In 2025, coffee in Morocco experienced retail value growth driven by high green coffee prices, effective promotions, and an increased reliance on value-driven channels. Fresh ground coffee pods emerged as the fastest-growing category, fuelled by the home-barista trend, greater availability of products, affordable private label options, and premium hospitality standards. In contrast, instant coffee recorded weaker volume growth.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.