Coffee in Morocco

  • ID: 1081243
  • Report
  • Region: Morocco
  • 20 pages
  • Euromonitor International
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Fresh ground coffee pods remained the best performing coffee category in 2017, recording double-digit growth in both retail volume and current value terms, largely thanks to the global trend initiated by the success of Nespresso. The category continued to be driven by an increasing number of companies introducing not only Nespresso-compatible pods but also new flavours and new brands of pod coffee machines at various price points so as to target a wider consumer audience.

The Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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COFFEE IN MOROCCO

List of Contents and Tables
  • Headlines
  • Prospects
  • Fresh Ground Coffee Pods Achieves the Strongest Retail Volume and Value Growth
  • Fresh Coffee Dominates Sales
  • Health and Wellness Trend Could Pose A Threat To Coffee Over the Long Term
  • Competitive Landscape
  • Leading Player Nestlé Further Gains Value Share Thanks To the Increasing Penetration of Its Nespresso Brand
  • Cafés Sahara Competes Through Low Prices, Leading the Category in Retail Volume Terms
  • Category Data
  • Table 1 Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 2 Retail Sales of Coffee by Category: Value 2012-2017
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
  • Table 6 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
  • Table 7 NBO Company Shares of Coffee: % Retail Value 2013-2017
  • Table 8 LBN Brand Shares of Coffee: % Retail Value 2014-2017
  • Table 9 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 10 Forecast Retail Sales of Coffee by Category: Value 2017-2022
  • Table 11 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 12 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
  • Table 13 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022
  • Executive Summary
  • Hot Drinks Continues To Perform Well in 2017 in Both Retail Volume and Current Value Terms
  • New Product Development Being Driven by the Health and Wellness Trend
  • Manufacturers of Other Hot Drinks Targeted at Children Respond To Increasing Health Concerns
  • Growth of the Foodservice Channel Helps To Drive Overall Sales
  • Hot Drinks Expected To Post A Stronger Performance Over the Forecast Period
  • Market Data
  • Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  • Table 15 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  • Table 16 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 17 Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 18 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 19 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 20 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 21 Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 22 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 23 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 24 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 25 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 26 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  • Table 27 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  • Table 28 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
  • Table 29 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  • Table 30 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  • Table 31 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 32 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 33 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 34 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 35 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 36 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 37 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 38 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 39 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 40 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
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