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Coffee in Morocco

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    Report

  • 23 Pages
  • December 2023
  • Region: Morocco
  • Euromonitor International
  • ID: 1081243
The hot summer of 2022 and 2023 extended over six months in Morocco, from March to September. This prompted local consumers to avoid hot drinks such as coffee, migrating to soft drink options. This worked towards the category recording modest volume growth in 2023.

The Coffee in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

COFFEE IN MOROCCOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Hot weather and unpackaged goods challenge sales of coffee in 2023
  • Fresh-ground coffee pods drive growth as players focus on appealing deals
  • Instant coffee loses share as consumers preference quality over convenience
PROSPECTS AND OPPORTUNITIES
  • Retailers implement deals and discounts to retain retail volume growth
  • The rising availability of affordable coffee pod machines boosts growth
  • The preference for coffee pods challenges growth for instant coffee
CATEGORY DATA
  • Table 1 Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 2 Retail Sales of Coffee by Category: Value 2018-2023
  • Table 3 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 4 Retail Sales of Coffee by Category: % Value Growth 2018-2023
  • Table 5 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
  • Table 6 NBO Company Shares of Coffee: % Retail Value 2019-2023
  • Table 7 LBN Brand Shares of Coffee: % Retail Value 2020-2023
  • Table 8 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
  • Table 9 Forecast Retail Sales of Coffee by Category: Value 2023-2028
  • Table 10 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
HOT DRINKS IN MOROCCO
EXECUTIVE SUMMARY
  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 14 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 15 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 16 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 17 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 18 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 19 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 20 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 21 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 22 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 23 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 24 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
  • Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources