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Chocolate Confectionery in Kenya

  • ID: 1202987
  • Report
  • Region: Kenya
  • 23 pages
  • Euromonitor International
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During the review period, Uganda and Tanzania imposed taxes on Kenyan-made packaged food products containing added sugar, including chocolate confectionery, ice cream, sweet biscuits and sugar confectionery. The stated justification for this is the use of imported industrial sugar in the manufacture of these goods.

The publisher's Chocolate Confectionery in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Boxed Assortments, Chocolate Pouches and Bags, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Chocolate Confectionery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CHOCOLATE CONFECTIONERY IN KENYA

Headlines
Prospects
Sweet Tax Expected To Affect Prices
Local Brands Compete for Value Share
Middle-income Consumers Expected To Drive Growth
Competitive Landscape
Cadbury Maintains Its Leadership in Chocolate Confectionery
Active Social Media Engagement Increasingly Important
Higher Marketing Spend To Be Allocated To Advertising
Category Data
Table 1 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 2 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Executive Summary
Growth of Packaged Food Remains Healthy in 2018
Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication
Government Supports Local Manufacturers With Its Big Four Agenda
Modern Retailing Continues To Gain Ground in 2018
Strong Performance Expected Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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