Baby Food in Estonia

Retail sales of baby food in Estonia are expected to continue declining in volume terms in 2025. The primary driver behind this trend is the country’s falling birth rate, which significantly reduces the consumer base for these products. Even rising prices - partly driven by a 2% VAT increase in July 2025 - have not been able to offset the drop in volume sales. In fact, the price hikes have likely actually discouraged bulk purchases among budget-conscious families.

The Baby Food in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.