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Wine in Guatemala

  • ID: 1203331
  • Report
  • September 2020
  • Region: Guatemala
  • 25 pages
  • Euromonitor International
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Wine is not traditionally consumed in Guatemala, with the lack of domestic production meaning that all sales are accounted for by imported brands. Most consumers live in urban areas and are from middle to upper-income groups. Such consumers have higher disposable incomes and follow international trends in alcoholic drinks, enjoying the sophisticated image associated with wine drinking. In addition, sales are also limited by the fact that wine is more popular among women than men.

The Wine in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEADLINES

PRE-COVID-19 PERFORMANCE
  • Demand continues to be limited by restricted consumer base
  • Growing competition from on-trade distribution
  • Sales remain highly fragmented among large number of brands
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within wine
  • Recovery and opportunities
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2014-2019
  • Table 2 Sales of Wine by Category: Total Value 2014-2019
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
  • Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
  • Table 9 Forecast Sales of Wine by Category: Total Volume 2019-2024
  • Table 10 Forecast Sales of Wine by Category: Total Value 2019-2024
  • Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
  • COVID-19 impact on alcoholic drinks
  • COVID-19 country impact
  • Rising incomes and more sophisticated tastes fuel alcoholic drinks sales
  • Domestic players continue to attract local consumers with low prices
  • Continued strong growth projected for forecast period
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink-driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Table 13 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
  • Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 16 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
  • Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
  • Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
  • Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
  • Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
  • Table 25 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
  • Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
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