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Baby Food in North Macedonia

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    Report

  • 19 Pages
  • September 2023
  • Region: North Macedonia
  • Euromonitor International
  • ID: 1203343
Baby food is witnessing marginal declines in retail volume terms, due to the falling birth rate and negative population trends in Macedonia. The declining numbers of live births to Macedonian women in recent years has limited demand for baby food, while still relatively high levels of emigration among adults of working age have also contributed to the negative demographic trends that are undermining the value growth potential of baby food.

The Baby Food in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby Food market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BABY FOOD IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Baby food volume sales contract as negative population growth takes hold
  • Consumers prioritise more essential baby food
  • Hipp GmbH & Co Vertrieb KG maintains leading position
PROSPECTS AND OPPORTUNITIES
  • Demographic issues will hinder volume growth
  • Manufacturers to grasp opportunities to innovate and drive value sales
  • Demand for powder standard milk formula to slow impacting overall baby food category
CATEGORY DATA
  • Table 1 Sales of Baby Food by Category: Volume 2018-2023
  • Table 2 Sales of Baby Food by Category: Value 2018-2023
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 6 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 7 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 16 Penetration of Private Label by Category: % Value 2018-2023
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources