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RTD Tea in Lithuania

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    Report

  • 27 Pages
  • December 2025
  • Region: Lithuania
  • Euromonitor International
  • ID: 1214841
Demand for RTD tea in Lithuania continues to decline, due to its high-sugar reputation and the unusually cold summer, which reduced on-the-go and outdoor consumption. The category faces strong competition from carbonates, energy drinks, and functional bottled water, limiting its ability to broaden its appeal to a broad consumer base. While kombucha maintains niche popularity due to its probiotic and wellness benefits, overall visibility remains low.

This RTD Tea in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea continues to struggle
INDUSTRY PERFORMANCE
  • RTD tea faces declining sales amid strong competition from other soft drinks
  • Carbonated RTD tea and kombucha continues to show positive growth, but remains niche
WHAT’S NEXT?
  • RTD tea sales to remain stagnant amid growing competition
  • Kombucha will continue to post positive growth but take-up will remain limited
  • Sugar tax to impact prices and consumer choices
COMPETITIVE LANDSCAPE
  • Coca-Cola leads with Fuze Tea
  • Lidl’s Freeway private label benefits from its affordability
CHANNELS
  • Supermarkets remains core distribution channel
  • E-commerce is fastest-growing channel
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN LITHUANIA
EXECUTIVE SUMMARY
  • Soft drinks under pressure from weather, price pressures and health trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Soft drinks volumes decline amid cold summer weather and creeping inflation
  • Shift towards low sugar options
  • Energy drinks drives growth
WHAT’’S NEXT?
  • Modest growth despite ongoing challenges
  • Private label offerings could gain traction
  • Added-value drinks deliver above-average growth
COMPETITIVE LANDSCAPE
  • Birštono Mineraliniai Vandenys and Coca-Cola remain key industry players
  • Private label fuels growth for Maxima while Red Bull benefits from expansion of energy drinks
CHANNELS
  • Supermarkets remains leading channel
  • Convenience stores leads growth while e-commerce continues to expand
  • Foodservice vs retail split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources