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Health and Wellness in Canada

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    Report

  • 57 Pages
  • January 2024
  • Region: Canada
  • Euromonitor International
  • ID: 1240403
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Canada report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN CANADA
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN CANADAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Transparency within organic and natural coffee and tea drives health and wellness hot drinks
  • 2022 sees natural as leading claim within health and wellness hot drinks
  • Probiotic supported by heightened health and wellness awareness and focus on gut health
PROSPECTS AND OPPORTUNITIES
  • Fortified/functional tea to become key area of focus
  • Organic and natural will continue to drive health and wellness claims in hot drinks over the forecast period
  • No allergens to make gains over the forecast period
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN CANADAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Canadians turn away from high sugar and chemical additives for better for you drinks with healthy functions
  • Natural is leading health and wellness claim in soft drinks
PROSPECTS AND OPPORTUNITIES
  • Functional beverages to pave the way for health and wellness soft drinks
  • Natural set to remain leading claim in health and wellness soft drinks over the forecast period
  • High fibre to grow as consumers look to fortify their nutritional intake through the convenience of soft drinks
CATEGORY DATA
  • Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN CANADAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Better for you snacks lead the way for weight-conscious Canadians
  • Gluten free is leading claim, supported by rising awareness of food intolerance
  • Energy boosting makes gains in health and wellness snacks
PROSPECTS AND OPPORTUNITIES
  • Amid persistent growth in snacking, consumers to shift to better for you and dietary and free from products
  • Gluten free to continue driving sales of health and wellness snacks in Canada
  • Brain health and memory set for further growth as consumers look to gain specific health benefits from their snacks
CATEGORY DATA
  • Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN CANADAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Inflation and flexitarian diets push consumers towards plant-based alternatives
  • Low fat is leading health and wellness claim, driven by obesity concerns in Canada
  • Immune support benefits from heightened condition awareness
PROSPECTS AND OPPORTUNITIES
  • Move away from traditional dairy products driven by rising health and environmental concerns
  • Vegan offers further growth potential due to rising interest in animal welfare and alternative diets
  • Niche of no allergens set to strengthen over forecast period
CATEGORY DATA
  • Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
  • Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN CANADAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Wellbeing-oriented consumers gravitate towards natural and functional foods with specific health benefits
  • Natural is leading claim as consumers focus on avoiding additives
  • No allergens makes gains in 2022
PROSPECTS AND OPPORTUNITIES
  • Demand for functional properties and specific health benefits to feature heavily in post-pandemic lifestyles
  • Vegetarian offers further promise due to rising environmental consciousness and concerns over animal welfare
  • Probiotic to be driven by demand for greater fortified/functional foods
CATEGORY DATA
  • Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN CANADAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers increasingly prioritise functional products with specific benefits to meet their wellbeing needs
  • Natural is leading health and wellness claim in staple foods
  • Weight management grows in demand as consumers look to address weight gain incurred during home seclusion
PROSPECTS AND OPPORTUNITIES
  • Among a variety of growing health and wellness claims, clean labels to stand out
  • Organic still offers potential, driven by environmental concerns and clean eating
  • Niche of keto staple foods to gain in acceptance as consumers adopt different diets
CATEGORY DATA
  • Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027