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Sports Nutrition in Taiwan

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    Report

  • 23 Pages
  • October 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 4461207
Sports nutrition has performed positively in 2023, with growth in total current value sales expected to be up slightly on 2022 and all categories set to show improved results in volume terms. Expansion continues to be underpinned by increasing participation in sports and fitness activities in Taiwan, a well-established trend that has recently gained momentum due to health concerns surrounding the pandemic.

The Sports Nutrition in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPORTS NUTRITION IN TAIWANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing participation in sports and fitness activities continues to buoy demand
  • Protein/energy bars remains the fastest developing category in volume terms
  • Mars Inc maintains overall lead as competitive pressures increase
PROSPECTS AND OPPORTUNITIES
  • Level of new product development activity in sports nutrition set to remain high
  • E-Sports nutrition should create additional growth opportunities
  • E-commerce will continue to gain importance as a distribution channel
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN TAIWAN
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources