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Sports Nutrition in Australia

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    Report

  • 29 Pages
  • September 2025
  • Region: Australia
  • Euromonitor International
  • ID: 1269248
Sales of sports nutrition have seen strong growth in current value terms in 2025. With physical activity deeply embedded in the lifestyles of many Australians, protein remains a cornerstone for muscle repair and development. However, its appeal now extends beyond fitness circles, as more individuals turn to high-protein diets for overall health, satiety and weight management.

The Sports Nutrition in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Australia’s sports nutrition market continues to thrive
  • Vitaco Health strengthens its leadership through new innovations
  • Sports nutrition sees strong sales through retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition to continue evolving to meet a variety of needs and lifestyles
  • Rollout of same-day delivery could drive further push towards e-commerce
  • Local manufacturers target GLP-1 users through targeted nutrition innovation
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
  • Consumer health in 2025: The big picture
  • 2025 Key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources