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Sports Nutrition in New Zealand

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    Report

  • 25 Pages
  • November 2025
  • Region: New Zealand
  • Euromonitor International
  • ID: 1462528
Sports nutrition in New Zealand is posting rising value sales in 2025, although growth is moderated due to easing inflationary pressures and stabilising input costs versus the review period. The category continues to benefit from sustained consumer interest in health and fitness, with demand supported by a broadening user base and increased product availability across retail channels.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports non-protein products drives growth in 2025
  • Vitaco leads, with Naturalac and Glanbia among key competitors
  • Supermarkets leads sales as omnichannel retail and bulk formats drive strong performance within retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Future growth will be driven by wellness trends and demand for functional snacking
  • Sports nutrition in New Zealand balances local dairy strengths with rising demand for sustainable sports protein alternatives
  • Marine-based innovation positions New Zealand at the forefront of sustainable sports protein development
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DEFINITIONS
SOURCES
  • Summary 1 Research Sources