Health and Wellness in Sweden

  • ID: 1292796
  • Report
  • Region: Sweden
  • 88 pages
  • Euromonitor International
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Retail value sales of health and wellness (HW) beverages will continue to grow; they will be driven mainly by organic beverages and fortified/functional (FF) beverages. Organic beverages is considered to be one of the healthiest, most socially responsible and reliable HW categories, whereas FF beverages benefits from an ever-growing trend of being sporty, durable and energetic.

The publisher's Health and Wellness in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN SWEDEN

Executive Summary
Sales of Health and Wellness Beverages Will Grow Fast
Organic Beverages and Ff Beverages Are the Main Boosters of Hw Sales
the Clear Market Leader Remains Coca-Cola Enterprises Sverige Ab
Modern Grocery Retailers Is the Main Distribution Channel
Organic Beverages and Ff Beverages Will Drive Forecast Period Sales

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Coca-Cola Enterprises Pledges To Cut Its Sugar Content
A Small Category Is Set To Grow the Fastest
Bfy Reduced Caffeine Beverages Will Remain Small
Competitive Landscape
Coca-Cola Enterprises Remains the Clear Leader
Carlsberg Sverige Posts the Strongest Growth
Global Players Dominate

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Indulgence Trend Puts Pressure on Bfy Offerings
To Counter Indulgence, Healthy Is the New Standard
Snacking A Stronger Trend Than Health
Competitive Landscape
Consumers Appreciate Something New
From Premium To Standard
Fiercer Price Competition Expected

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Reduced Sugar Energy Drinks Is Set To Boost Sales of Ff Beverages
Ff Non-cola Carbonates Posts Strong Growth in 2017, Albeit From A Low Sales Base
Ff Hot Drinks Not on Sale in Sweden
Competitive Landscape
the Clear Leader Remains Proviva, Followed by Red Bull Sweden Ab
No Carbs Co Ab Drives Sales of Reduced Sugar Energy Drinks
Health Claims Will Not Have Any Major Impact on Sales

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Swedish Consumers Generally Sceptical About Additives
Acceptance Within Limits
Added-fibre Bread Proves Popular
Competitive Landscape
Ff Offerings Strong in Gum and Sugar Confectionery
Opportunities Exist in Ff Bread
A Happy Tummy

Category Data
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 51 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 54 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Becoming Increasingly Sceptical About Free From Gluten and Free From Lactose Products
Environmentalism A Strong Movement in Sweden
Not "free From" But Without
Competitive Landscape
the Creation of Entirely New Categories
Premium Products
Potential Still Exists for New Entrants

Category Data
Table 58 Sales of Free From by Category: Value 2012-2017
Table 59 Sales of Free From by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Free From: % Value 2013-2017
Table 61 LBN Brand Shares of Free From: % Value 2014-2017
Table 62 Distribution of Free From by Format: % Value 2012-2017
Table 63 Forecast Sales of Free From by Category: Value 2017-2022
Table 64 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Focus on Health and Wellbeing Drives Sales
Nh Rtd Green Tea Posts the Strongest Growth
Nh Superfruit Juice Continues To Generate Strong Sales
Competitive Landscape
Skånemejerier Remains the Clear Category Leader
Some Nh Superfruit 100% Juice Brands Register Strong Growth
Private Label Products Continue To Lose Share

Category Data
Table 65 Sales of NH Beverages by Category: Value 2012-2017
Table 66 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 68 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 69 Distribution of NH Beverages by Format: % Value 2012-2017
Table 70 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 71 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Nh Products Widely Accepted As Standard
Exotic and Accepted
Organic and Vulnerable
Competitive Landscape
Minimum Requirement Or Premium Attribute?
Nh Categories Have Varying Structures
Competition Remains Fierce

Category Data
Table 72 Sales of NH Packaged Food by Category: Value 2012-2017
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 76 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales of Organic Beverages Continue To Surge
the Strongest Growth Is Posted by Organic Non-cola Carbonates
Unit Prices Continue To Grow
Competitive Landscape
Löfbergs Lila Becomes the Leader in 2017
Ever More Companies Enter Organic Beverages
Private Label Performance Hit by Sales of Branded Products

Category Data
Table 79 Sales of Organic Beverages by Category: Value 2012-2017
Table 80 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 81 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 82 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 83 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 84 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Packaged Food Witnesses A Significant Slowdown in Growth
A New Standard
Certifications and Labels
Competitive Landscape
the Cost of Switching Production
"over-branding"
No End in Sight

Category Data
Table 86 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 88 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 89 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 90 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 91 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 92 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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