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Health and Wellness in Sweden

  • ID: 1292796
  • Report
  • Region: Sweden
  • 90 pages
  • Euromonitor International
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In the forecast period, Swedish health and wellness has great potential; however, to gain the desired sales results, players must identify the health and wellness categories, types of product innovations and exact ingredients for success. For instance, naturally healthy beverages generally performs poorly, as the products cannot offer sufficient value for consumers, who are becoming ever savvier on ingredients and health issues.

The Health and Wellness in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Sweden

List of Contents and Tables
Executive Summary
Finding the Right Health and Wellness Segment Is the Key To Surging Sales
Fortified/functional, Better for You and Organic Beverages Drive Sales
Coca-Cola Enterprises Sverige Remains the Clear Leading Player in Hw Beverages in 2018
Internet Retailing Grows Fastest, While Modern Grocery Retailers Dominates
Hw Beverages Will Continue To Achieve Strong Sales Growth
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Reduced Sugar Cola and Non-cola Carbonates Boost Value Sales of Bfy Beverages
Reduced Sugar Extensions Gain Popularity in Other Categories
Bfy Reduced Caffeine and Reduced Fat Beverages Remain Minor and Undynamic
Competitive Landscape
Coca-Cola Enterprises Sverige Continues To Dominate Bfy Beverages in 2018
Private Label Remains Small in Bfy Beverages
Unit Price Increases in All Bfy Beverages Categories in 2018
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Consumption Stops the Expansion of Bfy Packaged Food
Indulgent and Premium Attributes Are A Way To Withstand Stagnation
Natural Ingredients Hold Prospects for Bfy
Competitive Landscape
Reduced Fat Dairy Dominates, Led by Reduced Fat Cheese
Fat-for-other Replacement Classifies Products As Bfy
the Competition Is An Oligopoly and Stagnant
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Ff Liquid Concentrates and Ff Rtd Coffee Join Ff Soft Drinks
Ff Energy Drinks Controls Value Sales of Ff Beverages
Ff 100% Juice Surges From A Low Base
Competitive Landscape
Proviva Remains the Leading Player
No Carbs Co Achieves the Biggest Share Gain
Unit Price Rises Driven by Focus on Added Value and New Categories
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Probiotic Products Come Under Pressure
Vitamin Fortification Set To Increase
Cereals and Läkerol Are Fortified But Not Known As Such
Competitive Landscape
Fortified/functional Packaged Food Categories Are Oligopolistic
Cereal Competition Is Striking
Legislation and the Swedish Climate Impact Fortified/functional Packaged Food
Category Data
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Free From Meat Gains Ground in Meat Substitutes and Ready Meals
Connecting Free From With Other Intrinsically Positive Benefits of Ingredients
Gluten-free Products Claim Shares in New Categories
Competitive Landscape
Shifting Trends Seen in Ice Cream
Free From Is Not Just for Specific Companies Or Brands
Labelling of Vegan Vs Free From Dairy Becomes More Significant
Category Data
Table 57 Sales of Free From by Category: Value 2013-2018
Table 58 Sales of Free From by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Free From: % Value 2014-2018
Table 60 LBN Brand Shares of Free From: % Value 2015-2018
Table 61 Distribution of Free From by Format: % Value 2013-2018
Table 62 Forecast Sales of Free From by Category: Value 2018-2023
Table 63 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Nh Beverages Suffers From Other Health and Wellness Categories Offering More
Nh Still Natural Mineral Bottled Water Performs Best
Kombucha Drives Sales of Nh Rtd Tea
Competitive Landscape
Eckes-granini Sverige Is the Leading Player
Carlsberg Sverige Achieves the Biggest Share Increase
Unit Price of Nh Beverages Increases
Category Data
Table 64 Sales of NH Beverages by Category: Value 2013-2018
Table 65 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 67 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 68 Distribution of NH Beverages by Format: % Value 2013-2018
Table 69 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Growth Propelled in Naturally Healthy Staples
Mediterranean Food and Olive Oil Are Prominent Representatives of Naturally Healthy Cuisine
Swedes Turn To Healthy Indulgence
Competitive Landscape
Staples Are Stable
Naturally Healthy Packaged Food Aims To Cannibalise Premium and Budget Products
Superfood Hype To Be Replaced With Local Or Historical Connections
Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2013-2018
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 75 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Most Beverages Categories Have Organic Variants
Organic Non-cola Carbonates Achieves the Strongest Sales Growth
Organic Coffee Represents Half Organic Beverages Value Sales
Competitive Landscape
Löfbergs Lila Remains Number One in Organic Beverages
Private Label Products Continue To Lose Out To Branded Ones
Unit Prices of Organic Soft Drinks Drop, While Those of Organic Hot Drinks Increase
Category Data
Table 78 Sales of Organic Beverages by Category: Value 2013-2018
Table 79 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 81 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 82 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 83 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Drought and Forest Fires Affect Agriculture
Eco Is the New Standard
Supply Chains and Economies of Scale Expected To Hamper Growth
Competitive Landscape
Opportunity Arises for Sustainable Companies To Expand Following Emergency Slaughter and State Subsidies
Organic Products Compete With Both Standard and Premium Products
Are Organic Products With Or Against Naturally Healthy Products?
Category Data
Table 85 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 89 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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