Health and Wellness in Taiwan

  • ID: 1292797
  • Report
  • Region: Taiwan
  • 78 pages
  • Euromonitor International
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Demand for health and wellness beverages remained strong in Taiwan in 2017, with the market recording steady growth in retail volume and current value sales despite increasing maturity. It is common for Taiwanese consumers to purchase such products when out and about, with RTD variants being particularly popular. For example, in 2017 reduced sugar RTD tea remained by far the most popular product type in BFY beverages, the most dynamic of the four main market categories.

The publisher's Health and Wellness in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HEALTH AND WELLNESS IN TAIWAN

Executive Summary
Demand for Health and Wellness Beverages Remains Robust
Companies Focus on Increasing Consumer Trust in Their Brands
Uni-president and Vitalon Continue To Lead in 2017
Convenience Stores Remains the Leading Distribution Channel
New Launches Will Help To Sustain the Positive Development of the Market

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Health Concerns Drive Demand for Bfy Reduced Sugar Beverages
Provenance Becomes A Key Selling Point for Bfy Rtd Tea Products
Consumers Show Little Interest in Bfy Reduced Caffeine Beverages
Competitive Landscape
Vitalon and Uni-president Continue To Lead Bfy Beverages
Hey-song Revamps Packaging and Launches New Product in 2017
Reduced Sugar Rtd Tea Remains Highly Competitive

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Bfy Products Not Particularly Attractive To Taiwanese Consumers
Rising Milk Consumption Supports Demand for Reduced Fat Milk
Competitive Landscape
Reduced Fat Dairy Players Continue To Enjoy A Commanding Lead
Wei Chuan Foods Continues To Struggle in the Wake of A 2014 Scandal

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Slimming and Nutritional Benefits Remain the Key Attractions of Ff Beverages
Ff Bottled Water Gains Popularity As A Healthier Alternative To Sports Drinks
Competitive Landscape
Agv and Hey-song Continue To Lead Ff Beverages
Intense Competition Drives Investment in Innovation and Marketing Activities
Domestic Companies Continue To Lead Ff Beverages

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Powder Milk Products Address Health and Nutritional Concerns
Ff Packaged Food A Close Fit With Consumers' Lifestyles
Competitive Landscape
Strong International Presence
Domestic Presence Remains Very Limited

Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth Driven by Strong Consumer Acceptance of Free From Dairy Soy Milk
Parental Concerns Drive Demand
Free From Commands Limited Appeal
Competitive Landscape
Rising Number of Small Producers Impacts the Performance of Major Players
International Companies Maintain Their Share of Sales

Category Data
Table 54 Sales of Free From by Category: Value 2012-2017
Table 55 Sales of Free From by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Free From: % Value 2013-2017
Table 57 LBN Brand Shares of Free From: % Value 2014-2017
Table 58 Distribution of Free From by Format: % Value 2012-2017
Table 59 Forecast Sales of Free From by Category: Value 2017-2022
Table 60 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Nh Beverages Producers Work To Strengthen Consumer Trust in Their Brands
Nh 100% Juice Benefits From Growing Interest in Hpp Products
Local Brand Taisun Cheers Enters Nh Carbonated Natural Mineral Bottled Water
Competitive Landscape
Uni-president Maintains Its Strong Lead in 2017
Less Is More As Consumers Favour Products With Fewer Ingredients
Nh Bottled Water and Rtd Tea Witness New Product and Packaging Developments

Category Data
Table 61 Sales of NH Beverages by Category: Value 2012-2017
Table 62 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 64 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 65 Distribution of NH Beverages by Format: % Value 2012-2017
Table 66 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Taiwanese Consumers Recognise the Need To Increase Their Intake of Fibre
Consumers Turn To Nuts and Seeds To Address Dietary Deficiencies
Nh Olive Oil Suffers A Decline
Competitive Landscape
Standard Foods Maintains Its Strong Association With Nh Food
Nh Packaged Food Remains Highly Fragmented

Category Data
Table 68 Sales of NH Packaged Food by Category: Value 2012-2017
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 72 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Several Factors Limit the Appeal of Organic Packaged Food
Staples Register the Strongest Growth
Organics Struggle To Compete With Natural Products
Competitive Landscape
Rice Producers Very Important To Overall Organic Packaged Food
Consumers Put Their Trust in Reputable and Well-established Brands

Category Data
Table 75 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 76 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 78 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 79 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 80 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 81 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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