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Health and Wellness in Thailand

  • ID: 2723565
  • Report
  • Region: Thailand
  • 82 pages
  • Euromonitor International
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Health and wellness recorded further growth in 2018. As lifestyles become increasingly hectic, demand has risen for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight. Rising spending power has also encouraged more consumers to explore health and wellness products, which are generally more expensive than their standard counterparts.

The Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Health and Wellness in Thailand

List of Contents and Tables
Executive Summary
Ongoing Growth for Health and Wellness in 2018
Online Connectivity and Marketing Campaigns Raise Awareness of Nutrition
Value Shares of Domestic and International Players Are Comparable
Modern Grocery Retailers Remain and Important Channel for Health and Wellness
Health and Wellness Set To Experience Further Growth
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Sugar Tax Provides Growth Opportunities for Bfy Reduced Sugar Beverages
Stagnant Performance of Bfy Reduced Caffeine Beverages
Marginal Increase in Average Unit Price
Competitive Landscape
Nestlé (thai) Maintains Its Lead in Bfy Beverages
International Giants Jostle for Leadership in Reduced Sugar Carbonates
International Players Characterise Bfy Beverages
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Positioning Is Key To Category Growth
"smart Snacking" Drives Better for You Packaged Food in Both Reduced Fat and Reduced Sugar Snacks
Reduced Fat Dairy Remains A Stalwart in Bfy Packaged Food
Competitive Landscape
Dairy Manufacturers Continue To Lead Better for You Packaged Food
Niche Brands Play A Larger Role in Better for You Products
Major Snack Brands Are Putting An Effort Into Promoting Good Health
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Manufacturers Emphasise Key Features Such As Energy Boosting To Attract Consumers
Ff Rtd Coffee Is the Fastest-growing Category
the Average Unit Price Increases Slightly in 2018
Competitive Landscape
Osotspa Comes Under Pressure But Retains Category Lead
Mixed Fortunes for Carabao Tawandang and Tc Pharmacuetical
Domestic Players Remain Prominent in Ff Beverages
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Demand for High Protein Products
Ff Baby Food Witnesses Continuous Innovations To Include the Latest Nutrients
Fortified/functional Dairy Products Enjoy Significant Expansion
Competitive Landscape
Aggressive Marketing Campaigns From S-26 and Dumex
Cp-meiji Continues To Build on Its Success Through Product Innovation
Niche Brands Serve the Health and Wellness Trend With High Protein Drinks
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Free From Dairy To Be the Main Driver
More Consumers Opt for Plant-based Diets
Movement Within Free From Dairy Milk Alternatives As Consumer Tastes Become More Adventurous
Competitive Landscape
Industry Leaders Increasingly Adopt Social Media and the Internet To Market Free From Dairy Products
Increasing Transparency Around Product Ingredients
Packaged Tofu Brands Expand Their Assortment and Market Presence
Category Data
Table 56 Sales of Free From by Category: Value 2013-2018
Table 57 Sales of Free From by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Free From: % Value 2014-2018
Table 59 LBN Brand Shares of Free From: % Value 2015-2018
Table 60 Distribution of Free From by Format: % Value 2013-2018
Table 61 Forecast Sales of Free From by Category: Value 2018-2023
Table 62 Forecast Sales of Free From by Category: % Value Growth 2018-2023
Headlines
Prospects
Marginal Retail Value Growth for Nh Beverages in 2018
Consumers Are Familiar With the Benefits of Nh Beverages
Nh Still Natural Mineral Bottled Water Achieves the Fastest Growth
Competitive Landscape
Oishi Group Is the Leading Player
Intense Competition Leads To Further New Product Developments
Domestic Players Characterise Nh Beverages
Category Data
Table 63 Sales of NH Beverages by Category: Value 2013-2018
Table 64 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 66 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 67 Distribution of NH Beverages by Format: % Value 2013-2018
Table 68 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
High Fibre and Whole Grain Products Are Gaining Popularity
Smart Consumption Drives Demand for Fruit Snacks
Superfoods Make Their Way Into New Product Developments
Competitive Landscape
Domestic Brands Capture Demand for High Fibre and Superfood
Small Niche Brands Are Thriving Thanks To Their Locally-grown Ingredients and Clean Labels
More Health Food Shops Are Seen To Promote Nh Packaged Food Brands
Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2013-2018
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 74 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Organic Beverages Witnesses Healthy Growth
Organic Beverages Target High Socioeconomic Groups
Organic Fresh Coffee Is the Fastest-growing Organic Beverage
Competitive Landscape
Green Net Coop Is the Top Player
Local Players Lead in This Highly Fragmented Category
Competitive Organic Beverages Landscape Remains Fragmented
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2013-2018
Table 78 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 80 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 81 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 82 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthy Growth Potential of Organic Products
Parents Increasingly Seek Organic Baby Food
Consumer Price-sensitivity Remains A Major Obstacle for Growth of Organic Products
Competitive Landscape
Both Major and Niche Brands Compete for Share
Health Food Shops and Online Retailing Introduce More Independent Niche Brands
My Choice Provides Affordable Organic Products
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 88 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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