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Health and Wellness in Taiwan

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    Report

  • 57 Pages
  • November 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 1292797
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.

The Health and Wellness in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEALTH AND WELLNESS IN TAIWAN
EXECUTIVE SUMMARY
  • Overview
DISCLAIMERHW HOT DRINKS IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Instant tea slows down due to increasing consumer concern with health and wellness
  • Natural leads health and wellness hot drinks, but sees sales fall in 2022
  • Organic demand driven by desire to drink natural hot drinks
PROSPECTS AND OPPORTUNITIES
  • Natural shows promise in health and wellness hot drinks
  • No added sugar expected to grow due to weight and cardiovascular concerns
  • Growing demand for vegan products
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
  • Table 6 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
  • Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Brands launch low sugar, low calorie drinks but popularity of home-made drinks limits demand
  • 2022 sees no sugar in the lead in health and wellness soft drinks
  • Concerns about weight boost low sugar soft drinks
PROSPECTS AND OPPORTUNITIES
  • Health and wellness to drive product innovation in the coming years
  • No sugar offers potential in health and wellness soft drinks
  • Immune support set to grow over forecast period
CATEGORY DATA
  • Table 8 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
  • Table 9 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 10 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 11 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 12 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 13 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
  • Table 14 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
  • Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Healthy fruit and high protein snacks prove popular with local consumers
  • 2022 sees no sugar in the lead in health and wellness snacks
  • Vegetarian grows within health and wellness snacks as consumers reassess their diets
PROSPECTS AND OPPORTUNITIES
  • Alternative ingredient chips to be increasingly popular due to their perceived health benefits
  • Vegan shows most promise in health and wellness snacks
  • High protein also expected to benefit from changing dietary trends
CATEGORY DATA
  • Table 16 Sales of Snacks by Health and Wellness Type: Value 2019-2022
  • Table 17 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
  • Table 18 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 19 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
  • Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
  • Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Health consciousness remains the key driving factor behind dairy products consumption in 2022
  • Low fat leads health and wellness dairy products and alternatives in 2022
  • High protein benefits from increased awareness of the importance of strong metabolisms
PROSPECTS AND OPPORTUNITIES
  • Resumption of normal routines dims health and wellness packaged dairy products
  • Good source of minerals set to see strongest performance in health and wellness dairy products and alternatives over the forecast period
  • Promising outlook for brain health and memory
CATEGORY DATA
  • Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
  • Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
  • Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 29 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
  • Table 30 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
  • Table 31 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
  • Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Natural gains traction in health and wellness cooking ingredients and meals
  • 2022 sees vegetarian in the lead in health and wellness cooking ingredients and meals
  • Consumers use more gluten free cooking ingredients and meals
PROSPECTS AND OPPORTUNITIES
  • No added sugar will continue to grow in health and wellness cooking ingredients and meals in the forecast period
  • High protein most promising in health and wellness cooking ingredients and meals to 2027
  • Good source of omega 3s shows promise
CATEGORY DATA
  • Table 33 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
  • Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
  • Table 35 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 36 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 37 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 38 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 39 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
  • Table 40 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
  • Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • High protein remains crucial in staple foods due to the fitness craze
  • Gluten free leads health and wellness staple foods in 2022
  • Desire to be healthy means low sugar records growth within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
  • Plant-based is set to grow in health and wellness staple foods
  • Low sugar most promising in health and wellness staple foods to 2027
  • Immune support to see rising demand
CATEGORY DATA
  • Table 42 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
  • Table 43 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
  • Table 44 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 45 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 46 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 47 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
  • Table 48 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
  • Table 49 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027