Men's Grooming in Japan

Men’s grooming in Japan continued its growth trend in retail current value terms in 2024, driven by increasing consciousness of health and beauty amongst men, and enhanced promotions due to the entry and renewal of brands. While men’s hair care, the largest category within men’s grooming, experienced a slowdown in value growth due to the saturation of booming emerging brands, and intensified competition, men’s deodorants recorded the most dynamic value growth due to prolonged heatwaves.

The Men's Grooming in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Grooming market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.