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Oral Care in Kenya

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    Report

  • 22 Pages
  • May 2022
  • Region: Kenya
  • Euromonitor International
  • ID: 1345908
Oral care remained relatively robust in 2021 as it did during the COVID-19 pandemic as Kenyans continued to purchase essential products. Demand for staple items such as manual toothbrushes and toothpastes remained resilient in Kenya even as restrictions were easing up and social gatherings returned. Mouthwashes/dental rinses and dental floss saw a decline in usage as they are generally considered less essential and unaffordable for many Kenyans.

The Oral Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ORAL CARE IN KENYAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Steady increase in usage of oral care products as the pandemic wears off
  • Mouthwash driven by rising disposable incomes of middle classes
  • Herbal toothpastes gain popularity as demand for natural ingredients rises
PROSPECTS AND OPPORTUNITIES
  • Environmentally-conscious local players lead innovations
  • Declining oral care usage among rural consumers
  • Brands continue to increase consumer reach through advertisements and promotions.
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2016-2021
  • Table 2 Sales of Oral Care by Category: % Value Growth 2016-2021
  • Table 3 Sales of Toothbrushes by Category: Value 2016-2021
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2016-2021
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
  • Table 6 NBO Company Shares of Oral Care: % Value 2017-2021
  • Table 7 LBN Brand Shares of Oral Care: % Value 2018-2021
  • Table 8 Forecast Sales of Oral Care by Category: Value 2021-2026
  • Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
  • Table 10 Forecast Sales of Toothbrushes by Category: Value 2021-2026
  • Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments.
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources